As the center of global trade, the GCC is seeing a surge of businesses looking to debut items in regional marketplaces, increasing interest in efficient marketing avenues. As a result of a growing variety of exhibits along with other comparable occasions being organized for boosting enterprises, the popularity of display stands in this part of the world has reached an all-time high along with the requirement of imaginative and creative show stand architects. Following a client-first approach, Wood Zone, founded in 2008, is known for forging immersive backgrounds, displays and a whole array of events and exhibitions related services. The company, as a pioneer of the industry, seeks to address the many challenges such as lack of proper communication, last-minute alterations, budget restrictions, competing priorities, and cultural differences, with which the industry is overwhelmed.
Vandana Harish, Managing Partner
Wood Zone Technical Works was founded by a vibrant, dynamic group of specialists and focuses on the conception, building and project management of exhibition stands, interior fit-outs as well as setting and production for events. The business’s greatest asset is its state-of-the-art workshop, which is equipped with the most advanced machinery and tools in order to deliver clients ‘cutting edge’ workmanship in the shortest period of time. Owing to its extensive network of resource providers, acrylic fabricators, furniture suppliers, and steel fabricators, Wood Zone can finish a comprehensive project in a short duration and even tackle last-minute turn-arounds seamlessly. “We understand the complexities of design and also understand material, execution and finish, and hence, we can advise, assist and help in turning out great interior projects. We are one of the major sub-contracting companies usually approached by well-known agencies who have the trust and faith in us to deliver quality and time bound”, shares Harish Bhatia, the CEO of the company.
Flagship Offerings
For conventions and event installations, staging, and displays, Wood Zone provides an extensive selection of solutions. The organization’s principal offerings include specialized ones such as exhibition stand conceptualization and production, designing interiors for commercial outlets and residential buildings, stage and set creation for events, kiosks/booths and show windows, mall decor and visual environmental design, road shows and visual merchandising props, and 2D and 3D graphic displays in styrofoam, fiberglass, and other materials. The company also provides other services including designs and advertising, custom-built furniture, electrical services, logistical support, audio visual equipment, and storage facilities in addition to these.
“Our major USP is that we are an ONE-STOP SHOP for all the exhibition and event related services as we have in-house team for designing, joinery, painting, metal works, graphic designing and printing, sign works, acrylic works, a huge MEP team and last but not the least our crew which is well trained and know their job to the perfection. Another major factor is our commitment to cater to most, if not all, of our clients’ needs and expectations, making our client-servicing role a key part in setting us apart from the crowd.
This has also led us to having our niche set of clients with us for over the past 15 years”, further adds Bhatia.
In addition to handling exhibits and happenings, Wood Zone also caters to interior fit-outs. Regarding this purpose, the company has a specialized team to handle the more intricate aspects and skills required for delivering intricately designed and developed solutions. The key distinction that separates Wood Zone and its rivals is that Wood Zone uses project managers who are proficient, effective, and aware of how to subtly lead a team. The organization divides its squads into territories where everyone understands precisely what their task is and the best way to carry it out, under the command of a manager and supervisor resulting in immaculately executed outcomes.
Team & Approach
The firm’s performance can be characterized as the result of a continuous collaborative effort by the entire staff. Employees that are skilled and knowledgeable, productive and efficient, motivated and engaged, collaborative and team-oriented, have propelled the company to achieve the stellar position it has in the industry today. Some of the key members have been with the firm from its inception and can easily be classified as the firm’s changemakers. The crew is highly skilled and well-versed in the technical know-how and tools needed to properly execute each project.
The team takes a detail-oriented approach with each client to achieve optimal results every time; there is no ‘one shoe fits all’ approach. The firm’s priority is client care and meeting their immediate needs. Wood Zone understands the needs of the clients, performs comprehensive brainstorming, and comes up with relevant answers and ideas while keeping time commitments in mind. Following client approval, the team begins the implementation phase, keeping the clients informed of all progress.
Wood Zone team takes a detail-oriented approach with each client to achieve optimal results every time; there is no ‘one shoe fits all’ approach
“Along with creativity, we aim to keep up with the technological and digital advances in the industry which allows us to take on a variety of endeavors in the business. In addition, we keep an open-line of communication, are attentive to detail, have great timely management on the job, maintain flexibility for any amendments, and collect feedback from our clients. As the delivery is time-bound and hence stressful, our approach is to tackle any challenges head-on thereby making it a smooth affair for our clients”, further adds Bhatia.
Future Roadmap
The GCC countries have lately relaxed visa regulations and leveraged the tourism industry, consequently opening up novel channels and assisting market growth. The successful hosting of Expo 2020 by the UAE, which saw over 22 million people from around the world visit Dubai in a 6-month period, was a crowning achievement. The several big league events, such as Beyonce appearing at the Royal Atlantis, Palm wherein Wood Zone was responsible for delivering the breathtaking staging further enhancing the visuals to the performance; the Expo 2020, FIFA 2022, and ICC competitions, have contributed to the industry’s quick expansion following the pandemic. Undeniably, there is tremendous scope for growth in this sector, and Wood Zone seeks to tap and leverage every opportunity that comes, always delivering outstanding products and showing why the brand is an industry legend.
“We always emphasize our mission is to service our clients by trying to fulfill all their requirements, making us a one-stop shop for them. We have been under the wraps as we have delivered a lot of subcontracted work and the various NDAs with our clients make it difficult to showcase our potential. However, we have encompassed a lot of experience from the various high-profile government jobs done on major days and for the various ministries. Hence, the approach from now on, for the near future, would be to have a wider end-client base”, lastly shares Bhatia.
The business outlines extensive and highly strategic strategies for the upcoming years. Wood Zone recently mushroomed by offering electro-mechanical services, which helps its staff not only integrate its operations through employing an in-house team, but additionally to extend its wings and branch into the construction industry, which is also a flourishing sector in this region of the world.
Harish Bhatia, CEO
Harish Bhatia is the Founder & CEO of Wood Zone Technical Works. Additionally, he is also the Managing Director of Tri Zone Electromechanical. He holds a Bachelor’s degree in Finance and Management, and encompasses over 30 years of experience in the world of entrepreneurship.
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