The magnitude of the global market for video production solutions was estimated at $30200 million in 2021 and is anticipated to grow at a CAGR of 8.39 percent over the course of the forecast period, reaching $48970 million by 2027. The rising adoption of corporate video solutions by businesses to improve communication among their international workforces can be largely blamed for the expansion of this industry. Corporate videos are now an essential component of many businesses’ content marketing plans. The rising demand for on-demand video streaming for learning and development training across various enterprises is speeding up the market’s expansion even further.
Zing Media is a production and live-streaming company that has won numerous film awards in various categories including TV commercial, TV pilot series, Short films, and Film relating to issues with people with disabilities. For the benefit of all Asian clients, Zing, a community of passionate, innovative professional media producers, places expertise and creativity at the heart of the job.
Addressing Growing Market Needs
Corporate video production services are an ever-growing and evolving domain. New trends are always popping up, as the evergreen needs of branding, and marketing keep renewing according to the demands of the customers. With social media and creative content creation at an alltime high, corporate firms are also finding ways to stay ahead. Zing Media is the key to every corporate video production service. Identifying new norms and needs (social, mental health & well-being, inclusivity, work-life harmony & productivity) along with the growing business model centered around Corporate Social Responsibility media products related to ESG (Environment, Social, and Governance), as well as community building and community-based products, programs & services, Zing can offer a suite of bespoke video live streaming and creation services to the clients.
A creatively motivated firm, Zing’s team is keen on addressing the common pain points of the clients which mostly revolve around staying ahead of the competition, restrictions to media, budget, economic uncertainty, striking a balance between online and offline marketing without overdoing or overlooking the other, and acquiring the right type of talents that are multi-disciplinary, and skilled to execute a complex plan for market growth.
Zing has developed a set of creative CSR media products which expertly handle every one of these issues.“We have formulated a creative CSR media product that is related to ESG that is able to achieve a win-win-win setup where the organization, its staff and community at large can benefit from the media investment for strong branding, public awareness creation and producing social good outcomes”, shares Roland Ang, Founder, Zing Media. Zing Media provides the traditional form of video productions and live streaming event management and productions, while also offering large corporation social good-related media products that the clients can leverage on as part of their branding and marketing.
The firm also provides consultancy to enhance the organization’s capabilities in media production and management. “We produce our own media contents where some of them are award-winning media that our clients can leverage as part of their branding and community building. Our company also has a pool of talented influencers in acting, hosting and singing where they can be brand ambassadors for our client. Furthermore, we also have a network of 250 media producers trained by us to support our media production needs”, further shares Roland.
Zing’s services cover three major verticals including the organization’s staff welfare needs, social good needs, and online and offline marketing needs. By diversifying the service categories, Zing makes it easier for clients to navigate exactly what kind of services they are looking for. Furthermore, Zing has a sister firm, a media training academy, where the corporation provides mentoring and media training programs that are heavily subsidized by the government in order to better equip its employees in productivity and media production. Zing’s extensive community-building network for social good benefits social good programs.
By diversifying the service categories, Zing makes it easier for clients to navigate exactly what kind of services they are looking for
Because of Zing’s collaborations with 40 Skills Future Singapore authorized training companies in Singapore, a China Training Partner with a network to Alibaba, and the United Nations Institute for Training and Research, the firm has a strong network. This allows clients to use these resources to expand their business networks, which boosts the demand for media outreach initiatives.
Future Blueprint
With the help of innovative business strategies, Zing is able to interact with major organizations and may even be able to expand its programs to China and other Asian nations. In the coming years, more ESG-related components will be incorporated into the company’s business model and product portfolio in order to increase the benefits of the CSR media services to the customers.
The business places a strong emphasis on corporate and community well-being, not only through the work culture and mission but also through collaborations with clients in the form of a long-term partnership and journey toward a stronger corporate culture, branding with a strong social consciousness, and benefits to their customers’ quality of life and sustainability. With these strong values and a strategic framework for the future mapped out, Zing is poised to become the go-to video production house in Asia.
Roland Ang, Founder
Zing Media was founded by and is led by Roland Ang. He has more than ten years of expertise in the creation of corporate videos, documentaries, short films, and event live streaming. He has won multiple outstanding awards for the World Film Carnival in various categories including Commercials, Short films, and TV Pilotseries & film related to people with disabilities.
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