After All, We're Emotional Beings

There is a lot of talk about how traditional advertising and corporate marketing strategies are losing their effectiveness. Nowadays, consumers are more likely than ever to choose commercial-free streaming services over live TV, fast-forward through commercials, and have ad blockers installed on their PCs. It could be time for your company to change course and turn to experiential marketing, a strategy that puts the customer at the centre of a distinctive and engaging brand experience. Live events, installations, product launches, seminars, and trade exhibitions can all fall under this category. Consumers are actively engaged in experiential marketing, also known as engagement marketing, which invites them to take part in a brand experience. Since we are emotional beings, experiential marketing is extremely powerful. We not only purchase a product when a brand emotionally appeals to us, but we also stick with it over time. Experiential marketing is now crucial to any modern marketing plan in a time when the majority of buyers want for individualised experiences and want meaningful connections with a brand before making a purchase.

While many brands have been eager to join the experiential marketing trend, many are still unsure of what experiential marketing is or how to properly include it into their marketing plans. In essence, experiential marketing is all about forging a deep bond between a company and its clients. Experiential marketing aims to get people to actively interact with a brand's identity and basic values rather than simply pushing a specific product to a passive audience.