Emergence of the Exotic Bean industry

The development of the coffee industry in SouthEast Asian countries varies greatly. Several Southeast Asian nations rely entirely on imports of coffee, while Vietnam ranks among the top producers and exporters of the beverage in the world. Other large exporters of coffee include nations like Laos, Indonesia, and others. Southeast Asia's geographic location and climate are perfect for growing coffee. A strong coffee business has also developed in the area as a result of the local coffee culture and production know-how. As the trends reshape the coffee market, we have come up with this special issue that focuses exclusively on this unique segment.

The cover story of this issue features King Coffee. Under the guidance of an experienced Vietnamese coffee industry expert, Madame Le Hoang Diep Thao, King Coffee has quickly established itself in the competitive coffee market by constantly researching and expanding its product lines. Although it has been difficult to convince loyal customers to switch to another brand or flavor. In addition, the market is saturated with coffee chains and stores, making it difficult for new entrants to establish themselves. The industry also struggles with rising production costs and fluctuating coffee prices that affects the profitability of coffee companies.

This issue also features Alambe, a coffee company from Southeast Asia which is positioned as a high-quality coffee roaster at a reasonable price and real value for money. Alambe offers six different qualities for its customers to choose as their preferences. All the coffee is sourced and roasted in Vietnam. Alambe's vision is to become the leading brand name and benchmark in Vietnam and globally, for roasted high-quality Vietnamese coffee.

Keeping abreast of the latest developments in this market, Asia Business Outlook has shortlisted the top 10 companies that have proved their excellence through innovative approach. In a bid to fulfill the customer expectations and contribute to the market’s evolution with their result-oriented persistence, these companies are raising the bar of quality and delivery.

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