Expanding the Reach

The advertising market in Asia is experiencing significant growth and is poised to become one of the largest in the world. Digital advertising continues to experience the fastest growth. The formats of mobile and video have performed strongly, with mobile comprising a considerable share of the region's total digital ad spending. Advertisement agencies are playing a crucial role in helping businesses harness the benefits of advertising. In this special issue, we have focused on this domain. The cover story of this issue features Dolphin which is a Malaysia-based award winning boutique social and digital creative agency founded in 2011. It specializes in providing out-of-the-box brand strategy, social and digital marketing, and creative development. The achievements that Dolphin enables for its clients grow from the foundation of its quantitative and intuitive understanding of social media.

Together with digital, creative production, copywriting, management, and marketing savviness, it has created some fantastic stuff and campaigns that work. Also featuring in the issue is Creative Media (CML) which has dedicated itself to promoting social justice and advocating for the marginalization of those living in poverty through disseminating knowledge and raising awareness. The CML AD Agency, based in Bangladesh, is a research driven advertising company that advocates for human rights, women's empowerment, and children's rights. The organization is structured with effective and experienced professionals to creatively serve the client and is equipped with modern technologies for audio-visual productions. Reading on you will find more such stories.

Keeping abreast of the latest developments in this market, Asia Business Outlook has shortlisted the top 10 companies that have proven their excellence through innovation. In a bid to fulfill the customer expectations and contribute to the market's evolution with their result-oriented approach, these companies are raising the bar in quality of offerings and effectiveness of delivery.       

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