Global Palates, Indian Tea

India remains one of the world's largest tea producers and exporters and its tea export market is booming. The country is also one of the world’s most important growing areas due to its rich legacy of tea cultivation and a favourable climate for growing many varieties, like Assam, Darjeeling and Nilgiri. The market of tea export in India has been growing steadily with the rising demand for high grade tea varieties especially in the Middle East, United States, and Europe. It is not only India’s competitive pricing strategies that this growth is attributed to, but also rising global health consciousness, which has led to the demand for organic or specialty tea.

Moreover, India has been working on developing its presence in the global arena by branding and value addition. In order to boost the Indian tea demand internationally, some initiatives to bolster up the Geographical Indication (GI) tags of Darjeeling and Assam teas together with campaigns to promote the unique flavors of Indian tea have been undertaken. The Indian government has also been instrumental in extending financial aid to small scale tea growers, easing export policies and promoting tea production of high quality. Moreover, Indian exporters had been able to enter new markets and improve on existing trade relationships through participation in International trade fair and exhibitions.

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