Increasing Popularity of Sports

The sports consulting market in Asia is growing rapidly, driven by the increasing popularity of sports in the region. Consulting firms are providing a range of services including market research, marketing and sponsorship strategy development, event planning and execution, and athlete management. The demand for sports consulting services is particularly high in countries like China, Japan, and South Korea, where sports industries are rapidly developing. These countries are also hosting major international sporting events like the Olympics and the World Cup, which has further increased the demand for sports consulting services.

Sports consulting firms in Asia are also focusing on innovation and technology, as they see the potential of using data analytics and digital platforms to better serve their clients. Hence, the sports consulting market in Asia is expected to continue growing as the sports industry in the region expands, presenting opportunities for both established firms and new entrants. In this issue, we have focused on this particular market. The cover story of the issue features Singapore-based Mana Group which has honed its craft and established a network in nations with thriving sports scenes, such as Australia and the US. The firm has the network to provide clients access to this network as Asia’s sports market expands. Mana Group has extensive production and rights management knowledge and takes a distinctive approach to developing rights packages and content that broadcast networks and OTT platforms will buy, adding value for leagues and clients. Reading on you will find more such stories.

Keeping abreast of the latest developments in this market, Asia Business Outlook has shortlisted the top companies that have proved their excellence through innovative approach. In a bid to fulfill the customer expectations and contribute to the market’s evolution with their result-oriented persistence, these companies are raising the bar of quality and delivery in this field.

Do send your feedback and suggestions.