Standing Out at Exhibitions

The market of exhibition stands construction in UAE is experiencing remarkable growth which is stimulated by the factors that determine the dynamic nature of the business environment in the region. The United Arab Emirates as a prominent center for global trade and trade shows play a critical role in linking businesses and creating a networking platform for individuals. Hence, there is increasing customer need for powerful exhibition stands whose coordination will make information about brands and products visible to the public and thus the market will keep expanding. The UAE has significant dominance in regional affairs as the country is a central junction between the East and West. With this positioning of UAE as an exhibition stand hub, businesses worldwide come to explore and participate in the exhibitions and events which are going to be held in the region. This results in continuous requirement of new and very attractive exhibition stands.

In addition, the UAE government's emphasis on the diversification of the economy and development of sectors like tourism, hospitality and marketing, all contribute to the growth of the demand for exhibition stand construction. Moreover, the pursuit of the remarkable development projects including the hosting of the successful mega-events in nearby Qatar urges the use of modern exhibition stands. It is the exhibitors at these events who look for prolific architectural designs and structures which portray their brand identity and propel their target audience to identify with them. Among other things, technical advancements and creative design trends also lead the way in the development of exhibition stands in UAE. Companies nowadays tend to invest in interactive displays, AR experiences and sustainable materials to design stands with more effect and an environmental message.

Keeping abreast of the latest developments in the region’s business landscape, Asia Business Outlook has shortlisted the select few companies that have proved their excellence through their innovative approach. In a bid to contribute to the business ecosystem with their result-oriented persistence, these companies are raising the bar for efficacy.

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