Editor's Note

GCC's MICE Momentum

In recent times, the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector in the Gulf Cooperation Council (GCC) region has experienced significant expansion, cementing its status as a thriving center for business gatherings and events. The GCC has emerged as an increasingly appealing destination for hosting a diverse range of events, spanning corporate meetings, large-scale conferences, and exhibitions. The robust growth of the MICE industry in the GCC can be attributed, in part, to the region's strategically advantageous geographic location. Situated at the convergence of Europe, Asia, and Africa, the GCC nations serve as a convenient meeting point for international businesses and organizations. This geographic positioning has led to a surge in demand for hosting conferences and events, fostering global economic collaboration and knowledge sharing.