Editor's Note

Expanding the Reach

The advertising market in Asia is experiencing significant growth and is poised to become one of the largest in the world. Digital advertising continues to experience the fastest growth. The formats of mobile and video have performed strongly, with mobile comprising a considerable share of the region's total digital ad spending. Advertisement agencies are playing a crucial role in helping businesses harness the benefits of advertising. In this special issue, we have focused on this domain. The cover story of this issue features Dolphin which is a Malaysia-based award winning boutique social and digital creative agency founded in 2011. It specializes in providing out-of-the-box brand strategy, social and digital marketing, and creative development. The achievements that Dolphin enables for its clients grow from the foundation of its quantitative and intuitive understanding of...  >>More