Editor's Note

Transforming Ideas into Impact

The market of advertising agencies in Malaysia is in the process of active development because of several factors that are now shaping the tendencies of this field. First of all, the higher rate of digitalization in various disciplines can be identified as one of the primary conditions. With the growth of the internet, more organizations moved their operations online, and thus the demand for digital marketing services. This has in turn brought about the evolution and diversification of the advertising agencies to fit the new digital products. Moreover, the growth of mobile Internet and the presence of social networks as a tool for advertising have opened new opportunities for targeted advertising. This is also true because people are spending much of their time on their phones, and so agencies are developing mobile first marketing approaches. It is also...  >>More