Editor's Note

Crafting Visual Business Narratives

The market for corporate video production in the Philippines is on the rise and it is due to the need for digital content, and the sound economic environment in the country. Many companies from the domestic market and global market are spending a lot of money on videos to improve their marketing plans, brand recognition, and interaction with customers. There are several reasons why this market is growing rapidly. First, the increased use of social media and the growing internet usage rate are forcing organizations to incorporate videos. There is no question that videos are more effective in capturing the audience’s attention and delivering the intended messages, thus having a higher conversion rate.

Second, the Philippine economy is quite sustainable and growing at a healthy pace, thus enhancing the prospects of business growth. These economic conditions give firms...  >>More