Editor's Note

Asia's Quest for the Perfect Blend

Over the past two decades, Southeast Asia's growing markets have dramatically increased the region's already rapidly expanding economies' consumption of coffee. This is a welcome development for the coffee market, and analysts anticipate the Asia coffee boom to set new records for global growth in the coming years. This includes both established giants in traditional markets like the Philippines and Japan as well as emerging ones like China, South Korea, Indonesia, and Vietnam.

Since the mid-1990s, when rising economies that came to be known as the 'Asian Tigers' started to consolidate their economic growth and industrialised development, coffee consumption has been on the rise across Southeast Asia. Coffee has seen a sharp increase in demand. The largest consumer of coffee in Asia is currently Japan. The government has a thriving coffee culture, and...  >>More