The Brand Value Model
Fast-moving consumer goods (FMCGs) account for more than half of all consumers spending. These regularly used goods are considered fast moving as they are quick to leave the shelves of stores or supermarkets. They are of high demand and affordable price. A multi-million dollar FMCG industry has to be creative and innovative. As consumers can go for any alternatives for their daily used products, innovations in creating brand value plays a major role in the success of FMCG goods. This model has proved to be undeniably successful; the industry had created 23 of the world’s top 100 brands. Coca-cola, Colgate, Magi and Lifebuoy are...
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