The demand for corporate videos is on the rise as companies look for fast and engaging ways to communicate. As organizations become larger and expand their global reach, the importance of having consistent messages throughout the organization is amplified. Corporate videos can answer these needs really well. In today's world, video production has become widely accessible, as anyone with a smartphone can record a video.
However, the challenge lies in ensuring that the quality, messaging, and branding align with the company's vision. Furthermore, producing high-quality videos requires significant coordination and resources. This is where Acreativealt comes in. It provides an experienced team that can help one to ensure that their videos meet the standards of quality, messaging, and branding while being cost-effective at the same time.
Acreativealt’s vision is to establish itself as a reliable production partner for in-house communication and marketing teams within its clients' organizations. By immersing itself in each brand, it works with and customizes production efforts to align with them. “This approach is exemplified in our past work with companies such as IKEA and PROPERTYGURU. Our goal is to consistently deliver projects that represent the client's brand in the best light possible, by truly understanding the brand and the client's products as a user”, mentions Rizky Budiyanto, Founder & Creative Director, Acreativealt.
Aiming at Excellence
What sets Acreativealt apart is its approach to "skill stacking." Unlike traditional small agencies that take on projects and then outsource the work to freelancers, the company prioritizes having a diverse set of in-house expertise. This allows it to offer a comprehensive range of services that can be combined to create a one-stop-shop solution for any media project. Its capabilities include video production, illustration, 3D visualization, and motion graphic animation, ensuring that the company handles all aspects of media production in-house.
By having these skills at its disposal, it can provide clients with a more efficient and seamless production process. Acreativealt has streamlined the process for clients looking to inquire about video production.
By utilizing a simple digital form, it is able to quickly understand clients’ objectives and budget, and propose the best solution for their needs. This form allows the company to gather all the necessary information to provide clients with a clear and accurate proposal, ensuring that their video production project is tailored to their specific requirements and budget.
The company’s digital form plays a crucial role in understanding the clients' requirements. Once the form is filled out, the creative team uses the information provided to develop a customized storyboard and mood board that aligns with the client's objectives. “By having a clear storyboard, we can then assess the potential to combine this project with other projects the client may have and find ways to streamline the production process, ensuring efficiency and cost-effectiveness. This approach allows us to provide our clients with a tailored solution that meets their specific needs while maximizing efficiency in the production process”, states Rizky.
As a creative at heart, the founder has been pursuing this career for over 15 years. When he started this company, his focus was always on the creation and how it could benefit clients, rather than just looking at the bottom line. “One value that I instil in our team is the constant drive to learn and improve. By fostering this mindset, we ensure that each project we take on is better than the last. It's this passion for growth and improvement that helps clients get the most out of their budget”, adds Rizky.
The Road Ahead
It has been quite a journey for the company since its inception. Initially, it relied heavily on sub-contracting projects from event companies. But during the pandemic, it made a pivot and shifted focus to servicing direct clients. This decision proved to be a game-changer for the company as it gave it the opportunity to fully immerse in each brand and develop a passion for them. Despite being a small company based in Singapore and Indonesia, it has been blessed with an incredible set of clients who have supported it throughout the years. Their trust in Acreativealt’s capabilities has allowed it to complete over 500 projects to date.
Our goal is to consistently deliver projects that represent the client's brand in the best light possible, by truly understanding the brand and the client's products as a user
“We are excited to announce that we are expanding our services to include virtual exhibition. Last year, we successfully completed our first virtual exhibition project, and we are now working to improve and enhance this service. Our goal is to provide an integrated solution for virtual exhibitions that seamlessly integrate interactive 3D other media assets, such as videos and graphics. Additionally, we understand that many clients are building their own in-house media teams. To support this, we have developed a program called "CreativeCoach" which offers workshops to train and develop in-house media teams”, concludes Rizky.
Rizky Budiyanto, Founder & Creative Director, Acreativealt
Rizky is an Indonesian-born Singaporebased award winning multimedia producer. He started as a 3D designer and climbed his way up to be an Art Director and Producer before starting up Acreativealt. He has been working with a full spectrum of creative productions, from events, graphics, animation, video production, and interactive. He also dabbled with the education industry and formerly a head lecturer for an international college.
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