What began in 1998 with a single container of beer to be sold in a local market - "barakholka" - has grown into a large distribution company with three hubs, 20 branches, and over 2000 people. Since 1998, the company has been expanding and delving further into the FMCG industry. Almaty Trade was created in 2010, and Almawine Company began operations in 2020. Almawine Company aspires to be Kazakhstan's leading importer and distributor of spirits, as well as one of the largest chain of wine shops and restaurants.
“The geopolitical surroundings make Kazakhstan the centre of the whole region today. All the international FMCG companies focus on our country even more than in previous years – more budgets are allocated and more tools are developed to help local businesses grow and develop. This is quite challenging but we’ll definitely manage to cope with the task”, says Kairat Moldabayev, General Director, Almawine.
The global alcoholic beverages market was estimated to be at USD1.58 trillion in 2020 and is projected to grow at a compound annual growth rate (CAGR) of around 3.5 percent between 2020 and 2023. In the area of spirits, the demand for high-quality and innovative products is increasing significantly.
Serving a wide range of alcoholic beverages
The mission of Almawine Company is to provide consumers with the finest alcoholic beverages from across the world at the best possible price. They find, import, and sell excellent high-quality wines from diverse wine houses in Europe and the New World.
At the same time, they are importing highquality spirits, like scotch, Tennessee whiskey, gin, vodka, rum, and tequila from renowned distilleries. Almawine has its own retail network, consisting of Almawine spirits stores and wine restaurants, which allows them to engage with consumers and directly supply them with the greatest beverages, as well as professional advice from its own sommeliers and caviste team.
With a portfolio that includes wines from famous wine houses, such as Les Grands Chais de France and Schloss Gobelsburg, Askaneli, DOG Point, Adegamae, Undurraga, Casa Relvas, and Almawine Company is also distributing Carlsberg beer brands. As for the spirits, they are the exclusive distributor of William Grant & Sons, Brown Forman, Jagermeister, and Roust contracts. “There are clients who search for the gems of the alcoholic industry – aged whiskies, rare wines, and unusual spirits. And there are clients who need good quality beverages at democratic prices. We strive to satisfy both”, adds Kairat Moldabayev.
Aiming to become the FMCG market leader
Almawine Company is positioned as a pioneer in the alcoholic beverages business due to increasing consumer demand and geopolitical reasons. To capitalize on this opportunity, the company intends to expand in terms of product quality, technology, and store availability. “Every division of a distribution company is an important link in the chain. Be that logistics department, trade representatives, financial team, or analyst. We have a big marketing team – 19 people – who are responsible for the brands’ building and trade activities and commercial team – 400 people – who are provides 100% coverage of our country. We can also mention our sommeliers – all of them won many professional competitions and are recognized as the best in their sphere”, explains Kairat Moldabayev.
From a single beer container to famous spirits contracts and Kazakhstan wide distribution network – Almawine company demonstrates dynamism and tirelessness in achieving it’s brave ambitions
Almawine Company is focused on growth and is always looking for new opportunities to expand - new contracts, new brands, and new professionals. Almawine spirits boutiques, Almawine company's retail network, boasts the most diverse selection of spirits and drinks. The stores have a team of advisors and sommeliers who can assist customers in choosing the right bottle. People can also enjoy an exceptional meal with a glass of complementing wine, cocktail, or pure spirit in the Almawine company's restaurants. The company is particularly proud of its sommelier team, and one of them, Zulfiya Ibragimova, has recently been elected president of the Kazakhstan Sommelier Association.
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