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The business ecosystem of Saudi Arabia has experienced tremendous growth in the last decade with the country opening up to international trade and welcoming investors to set up new businesses. The government has taken several initiatives that have not only helped boost local businesses but have also made way for many foreign entities to market products and services and have their presence felt.
This marketing drive has provided opp- ortunities for exhibition stand providers to reach new customers and find creative ways to market new brands that did not exist in the Saudi Arabian market before. However, clients face challenges while availing services from an exhibition stand provider. Generally, the design requirements and the manufacturing requirements need to be outsourced from different providers, which creates confusion between the two parties. The design service provider first needs to create the design of a stand and then hand over the project to the manufacturer for implementation.
ARABEXPO with offices both in Dubai and Riyadh has eliminated this confusion with a design team of its own. The company acts as a one-stop shop in the exhibition stand market starting from the conceptualizing of a stand and providing services up to the manufacturing and final implementation. Along with an expert team of designers, it has an 80,000 square-foot manufacturing facility in KSA and a 50,000 square-foot one in UAE, where all the conceptualized designs come into form.
ARABEXPO takes a highly collaborative and contextual approach from the first brief through fabrication. The process starts and ends with the client - their goals, brand attributes, event needs, and budget parameters. Through discovery conversations and in-depth understanding of clients, ARABEXPO unpacks what makes their company special, the value they bring, the voice they speak with, and visions for the future.
“Armed with those unique insights, our creative team then takes the lead and creates the designs that best align with our client’s branding, messaging, and overall objectives. We blend graphics, materials, lighting, technology, furnishings, and dynamic content that connects with attendees on both emotional and rational levels”, mentions Yasser Al Maaytah, MD, ARABEXPO.
Technologically Strong
Staying ahead of the latest trends and technologies is integral to creating wow-worthy exhibition stands.
ARABEXPO's talented design team leaders are deeply immersed in the industry and constantly researching innovations, attending trade shows, and building relationships with partners. This gives the company invaluable insights into the newest display technologies, materials, shapes, and digital experiences elevating brand activations worldwide. It collaborates closely with cutting-edge partners to prototype creative applications of emerging tech. ARABEXPO designers have the pulse on what will captivate attendees next.
Combined with engineering rigor and fabrication expertise, it can strategically implement advanced technologies and physical elements that work together to craft refreshing, high-impact exhibition environments. “The pace of change today is tremendously exciting. We pride ourselves on augmenting imaginative designs with the latest developments to realize exhibition stands that spark meaningful engagement and accomplish our client's event marketing goals. Our commitment to progressive thinking and partnerships ensures our capabilities evolve in sync with the accelerating innovation reshaping the world of brand experiences”, states Yasser..
Process Optimization
From the design phase onward, ARABEXPO's technical team is focused on building efficiencies, modular components for easy assembly, material choices that minimize weight and freight costs, and more. The company has the advantage of being able to produce its materials based on clients’ needs. It minimizes outsourcing as much as possible and doesn’t depend on vendors’ schedules or processes. It creates comprehensive installation drawings mapped to venue blueprints so it knows the exact requirements. Leading up to the event, it manages inbound shipping and secures dock schedules, storage, and labor well in advance. Its seasoned project managers tap their venue contacts to confirm load-in procedures and protocols. They also handle health and safety planning, insurance, and contingency preparations.
Along with an expert team of designers, it has an 80,000 square-foot manufacturing facility in KSA & a 50,000 square-foot one in UAE, where all the conceptualized designs come into form
Onsite, ARABEXPO has hands-on operations teams who oversee the physical stand construction and usage lifecycle. They customize staffing plans to the scale of the build and client participation levels preferred. The experts troubleshoot any challenges that arise smoothly behind the scenes while clients focus on event programming and engagement. Post-event, the company handles the careful dismantling, packing, and return of all stand material and furniture. Everything that can be reused is stored properly in the warehouses and everything else is either donated or disposed of as consciously as possible. “By taking logistics big and small out of the equation, we let our clients shine during their exhibition participation with minimal headaches or hurdles along the way. Our shared success is built on clear communication, experience-backed preparation, and customer service at the core of what we do”, mentions the MD.
Future Endeavours
The company has gained considerable trust and recognition in the market since its humble beginning in 2013. Looking ahead, ARABEXPO wants to set more examples in the exhibition stand market and bring in the latest technologies that are available. In the last two years, the company has invested heavily in creating an ERP system through which clients will be able to look over the entire process from conceptualization to delivery from their respective systems, and through this initiative, ARABEXPO wants to bring complete transparency in operations. It also wants to cater to other geographies in the coming years. “We want to expand our services to the European countries and have a presence all over the continent in the coming five years”, concludes the MD.
Yasser Al Maaytah, MD, ARABEXPO
Yasser Al Maaytah, a seasoned professional with over 15 years of experience in the exhibition and event contracting industry, has a proven track record of success. After building GES’ operations in the Middle East, he joined ARABEXPO as the Managing Director. On his 2-year tenure he has achieved double-digit growth while securing multi-year contracts with top organizers in the Middle East and expanding ARABEXPO's operations in KSA.
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