Though India’s beverage consumption is primarily driven by tea, coffee has gained massive mainstream acceptance and popularity in the market. Consumers are essentially at a nascent stage and still learning about coffee making- their types, roasting methods, blends, and the art of brewing. Eventual shift in consumer behavior and consumption patterns has led to significant demand for quality coffee blends in the past two decades.
Headquartered in Bangalore, Bayars Coffee has been shifting the needle in developing superior coffee blends for over 46 years now. Founded in 1974, Bayar’s Coffee has been passionate in delighting its customers by offering perfectly roasted coffee. Their commitment to excellence has allowed Bayar’s Coffee to become a house-hold name. Talking about the Indian coffee market and Bayar’s rich history, Director, Nagaraj Rao says, “When we first entered the market, we noticed that coffee roasting business was treated just like a commodity.
There was not much value addition in terms of variations in flavor and blend offerings. Our technical backgrounds helped us study coffee from a scientific perspective. Luckily, we found new technological developments with manufacturers of coffee roasters in Europe. We researched and adopted the latest developments in roasting technology and became one of the first ones to do so. That’s how we specialized in understanding the various coffee origins and bringing out the nuances of coffee characteristics. Bayar’s Coffee has always been a company that acclimatize to the requirements of the industry, keeping in mind the satisfaction of its customers.”
Pioneering Coffee Brewing For Over 40 Years
Led by three dynamic leaders, Nagaraj Rao, Srikanth Rao and Umesh Rao, Bayars Coffee has managed to carve out a name for itself in the coffee industry. The synergy between the three brothers has translated into the company’s success over the years. Their combined vision to perennially produce high quality products and services has resulted in a loyal and satisfied customer base for the organization. Bayar’s Coffee believes that spreading knowledge and increasing the quality of the industry as a whole will indirectly increase the demand in the market.
Bayar’s Coffee has contributed to the growth of the coffee industry in India by being actively involved in the activities of the Coffee Board of India in educating coffee entrepreneurs and Coffee Professionals. One of the directors, Srikanth Rao also serves as Vice-President of the United Coffee Association of India which is taking up various issues with government agencies pertaining to the coffee industry. Under the umbrella of RED Sirocco, international training and certification programs are organized for the coffee professionals in the industry.
Arabica and Robusta Q GRADER programs offered by Coffee Quality Institute, USA is one such program which has been organized in India from the last 4 years. Additionally, Bayar’s Coffee has also partnered with Centre for Incubation, Innovation, Research and Consultancy (CIIRC) at Jyothy Institute of Technology to collaboratively advance food and beverage technology, working on new product development. Over the years, Bayar’s Coffee has become the goto brand name in both consumer and B2B corporate segments. Their rich customer base includes restaurants, coffee shops, hotels, QSRs, corporate caterers, retail outlets, and exports.
Bayar’s Coffee is available across South India in all super markets such as Food World, Spar, Reliance Fresh, Food Bazaar, More, Nilgiris, Metro, Big Basket, and also through E-commerce websites like Amazon and flipkart. As a company, Bayar’s Coffee has always put their customers’ needs first. Their factories are accessorized with world-class, board certified facilities and expertise. The adaptable nature of the company has enabled them to keep growing year after year. Incorporated with the initial intention to provide quality filter coffee to its local patrons, the company slowly grew their product base to accommodate the increasing demand. Director Mr. Rao mentions, “Not only did the existing market demand new blends, but new markets were formed consisting of North and West India. Our product portfolio expanded organically with the introduction of new espresso blends, filter coffee blends, pure coffee blends, tea blends and instant coffee.”
The Road Ahead
Even though Bayar’s Coffee’s core strength lies in roasted and ground coffee manufacturing, their future plans include increased production capabilities, international quality compliances, bringing out specialty and single serve coffee systems and optimally using online channels to promote the brand. Mr. Rao concludes, “As such, the company is now focused on new product development and embracing new technologies and formats to take their coffee to a wider audience. With the world embracing e-commerce, Bayar’s coffee will be available to its customers across the world by a click of the button in the near future.”
Bayar’s Coffee has always been A company that acclimatize to The requirements of the industry, Keeping in mind the satisfaction of Its customers.
Nagraj Rao, Executive Director
Nagraj Rao, a Certified Coffee Taster with extensive experience in the manufacture and marketing of R&G Filter Coffee and Espresso blends, has been practising the art and science of coffee manufacturing since 1993. He is also a Toastmasters International volunteer & former International Director (2015- 2017), Advisor for the Region (2013-14), President Distinguished District Governor (2010--11), Lieutenant Governor Education and Training District 82 (India and Sri Lanka), Division B Governor, South India, 2009-10 (2006-2007).
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