Marketing and advertising play a huge role in shaping the society — the way people see, think, understand, and act. The advertising industry has come a long way over the past century. Initially, things were simple and straightforward; advertisements told people about products and features. When advertising focuses on empowering and accepting groups that are less relatable or less accepted, there is both greater risk and greater reward. Since 1998, Creative Media (CML) has dedicated itself to promoting social justice and advocating for the marginalization of those living in poverty through disseminating knowledge and raising awareness.
The CML AD Agency, based in Bangladesh, is a research driven advertising company that advocates for human rights, women’s empowerment, and children’s rights. The organization is structured with effective and experienced professionals to creatively serve the client and is equipped with modern technologies for audio-visual productions. Creative Media is distinguished from other advertising firms through its primary focus on creative social awareness related productions. It values assignments that have a commitment to the people and are directly related to the development of the country by raising awareness among the people of Bangladesh. “The current market of ad agencies is circulating and creating a vast network. The know-how to disseminate information through media is still going strong.
For Instance: During the Covid outbreak, health awareness was necessary and was reliant on the dissemination of health information across various platforms. Media has played a massive role in dispersing health awareness messages which helped in reaching mass people in a short amount of time. The information dispersion of access to vaccination and also other health messages. Even violence against women is readily spreading in Asian countries which are developing making the general mass aware of the situation is mostly done by ad agencies”, explains Syed Borhan Kabir, Chairman of Creative Media.
Delivering on the Client’s Expectations
When it comes to dealing with clients, building a positive reputation, and maintaining success, modern marketing agency faces numerous challenges. Managing client expectations helps to ensure high customer satisfaction because it shows that the company is dependable, helpful, organized, and capable. For the past 22 years, CML has been working in social awareness and advocacy for human rights and other socially important issues, delivering a smooth experience that always meets a client’s expectations which is critical for the business to grow in today’s landscape, where customer retention and customer acquisition are dependent on reputation.
“The clients are satisfied with the work. We are strong in research and glide on that aspect to make our work strong and well fitted to each individual client. Our effectiveness and campaign are what the organization strides on to make our clients content. Like our work with HEKSPER which was a work with indigenous people locally known as ‘Adibashi’. We have long time engagement with JICA, and various international NGOs like Save the Children, Action Aid, and such.
Government organization work for health and migration are also done by us, like for the Ministry of Expatriates’ Welfare and Overseas Employment, Community Clinic, Directorate General of Health Services, and more”, shares Syed Borhan Kabir. The firm aims at providing all kinds of media solutions in an innovative way that not only reflects clients’ demands but also disseminates social values in society. Creative Media is a profit-oriented privately owned organization with experience working with both private and Government bodies, many international organizations, and also Local NGOs and international NGOs.
Offering a Plethora of Advertising Services
Creative Media is a full-service advertising agency that produces documentaries, docudramas, TV commercials, OVC, animation, and RDCs, among other things. Other aspects of marketing communication that they handle include public relations, marketing research, online branding and promotion, digital marketing, sales promotion, event organization, idea generation, awareness creation, and so on.
Their young, energetic team gives everything they have until the client is happy with the outcome. CML produces TV Drama, Telecasting, TVC, Script Making Videos, Audiovisual, Documentaries, Docudramas, PSAs, Photo-stories, TV Spot, Social media content, TV Scrolls, TV Programs, TV Commercial, News Scrolls, Radio Talk shows, Radio drama, Radio commercials, Radio jingle, Radio serials, Radio Programs, and Radio Spots as part of its production services. Another key area where CML expertise is management-related services such as Event Management, Branding, Public Relations Strategy and Implementation, Media Advocacy, Market Research, Marketing Strategy, Stakeholder Mapping, Printing, and Designing.
The firm aims at providing all kinds of media solutions in an innovative way that not only reflects clients’ demands but also disseminates social values in society
The need for ad markets and advertising is constant due to health anomalies like Covid-19 and the dangers that exist in the world. The dynamics may shift to online platforms, but content creation remains constant. Bangladesh and many other Asian nations on the continent are developing nations where more people are able to find work as a result of the development, but those at the base of the pyramid remain there and continue to do so. CML believes that in order to advocate for and eradicate this, the company’s future work will be highly relevant and enduring.
Syed Borhan Kabir - Chairman
Syed has over 35 Years of Experience in Journalism and is still working in the field of Media. He also founded Poriprekkhit which is a non-profit organization also working in social behaviours and community level work in Bangladesh. It is also to be mentioned that he worked in different Countries. For Example, Syed once was the Main Correspondent for BBC from 1993 through 1996. Syed is still working with this immense knowledge and capacity for the sector with his intellectual dialect.
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