The global probiotics market size was valued at $34.1 billion in 2020, and is projected to reach $73.9 billion by 2030, registering a CAGR of 8.6 percent. Probiotics are made of good live bacteria and/or yeasts that naturally live in your body. You constantly have both good and bad bacteria in your body. When you get an infection, there are more bad bacteria, knocking your system out of balance. Good bacteria help eliminate extra bad bacteria, returning the balance. Probiotic-supplements are a way to add good bacteria to your body.
The increase in consumer preference for natural and organic products is a major factor that influences this growth. Consumers' concerns the effectiveness of probiotics bacteria and preventive healthcare is driving this market expansion. Further, Probiotics demand has increased due to the increasing consumption of functional foods, which has the potential to improve health. Besides, due to COVID-19, the market experienced increase in demand for products that promote immune health.
This, further boosted the probiotics market. Thriving in the market with its homemade formula made from premium quality organic and natural fruits and ingredients is Malysia-based CULVITA. It contains live probiotics and it’s the leading Kefir brand in Malaysia. Backed up by natural probiotic research, experiments, and development tastes with different flavours of CULVITA have been produced to deliver specific health benefits. The company has gradually penetrated into health and wellness market by maintaining excellent quality, augmented by the best technologies in all its products and operations.
Portfolio Of Products
CULVITA! was founded for one simple reason which is to create healthy products probiotics that taste delicious. After looking at other beverage options on the market that were advertised as “Healthy” yet being full of sugar, calories, and artificial ingredients, we decided to create our own brand of Healthy. “At CULVITA!, we’re passionate about probiotics drink, fitness, and a balanced lifestyle. Our tasty probiotic drinks are packed with good to fuel your mind and body whenever, wherever. All CULVITA! drinks are carefully developed with quality ingredients free of any artificial additives and good bacteria. Our products will keep you going Healthy any time of day or night,” says Yeegy Ong, MD at CULVITA.
CULVITA’s Sparkling Probiotic Drink is delicious, refreshing and energetic as it is fermented with CULVITA’s kefir culture and fruit juice. CULVITA was founded mainlythrough Kefir (probiotics). Kefir is known as good bacteria and it is very rich in probiotics. CULVITA is invented with mother's love and insists to use all-natural ingredients without any flavoring, coloring, preservatives, and chemicals. It is suitable for toddlers who can already drink fruit juice and for those who want to boost the immune system and cure any indigestion problem.
Every organic fruit is carefully picked and sent directly from an organic farm. As per its research and experiment for years, the company has found the best ingredients and conditions to brew the best of CULVITA's each and every bottle. CULVITA manufactures probiotics beverage and snacks including fruit juice and probiotic yogurt snacks for infants and toddlers. “Our products in Culvita are carefully developed with quality ingredients. Last but not least, our products will keep you healthy anytime during the day or night,” says Yeegy.
Onward And Upward
Yeegy started CULVITA because of her daughter. When her daughter was 8 month old, she could not ate solid food and would fall ill often because the digestive issues. So, Yeegy started research on her own, imported probiotic and created her own juice. That worked miracles for her daughter and she did not face the issue again. Soon, Yeegy started sharing the juice with close friends and family.
Tern, Co-Founder, Culvita
By 2019, CULVITA was formally registered and got approval of certifications from Malaysia’s Health Secretary in 2020. Today, the company manufactures probiotic juice and snacks. One patient hospitalised for food poisoning was also able to recover due to CULVITA’s juice. All of the company’s products are available for purchase online, in store and in pharmacies. Currently, the Probiotics R&D at CULVITA has successfully developed probiotics for Prawn agriculture which can increase the productivity from 3 times harvest per year to 5 times harvest per year. It is the largest supplier to a prawn farm in Malaysia and plans to soon export the same overseas.
Culvita! Was founded for One simple reason which is To create healthy products Probiotics that taste delicious
In the future, CULVITA aims to continually produce the most delicious probiotic drink options with health benefits for all its consumers from all walks of life. “We hope to inspire people to take healthy, affordable and delicious probiotic drinks, made from simple and beneficial ingredients containing good active culture,” concludes Yeegy.
Yeegy Ong, Founder,Culvita
Yeegy Ong is the MD at CULVITA. After 7 years of research and development she started the company to help improve gut and overall immune health. Culvita is now available both local and overseas in grocery, pharmacy, organic shops.
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