In a world where over 170 million people use social media, every working professional is expected to be familiar with at least the core tenets of Digital Advertising. People are consuming digital content daily and soon, traditional marketing platforms will disappear. From Generation Z’s sensibilities to micro-influencers to polarizing political influences, many forces are coming into play for 2022 and beyond. The constantly changing advertising landscape continues to challenge marketers and brands.
Dolphin is a Malaysia-based award-winning boutique social and digital creative agency founded in 2011. They specialize in providing out-of-the-box brand strategy, social and digital marketing, and creative development. “We place a lot of emphasis on mirroring the headspace of clients. Understanding their ‘boundaries’ allows us to think outside the box, within the box. Our mindset & structure is also fluid so we can provide the necessary competencies to serve or anticipate client needs”, says Zufar Zahran, Head of Agency & Creative.
Being the Digital Front of the Clients
Tech and emerging tech greatly impact storytelling and consumer behaviour, this is something the professionals at Dolphin try to keep a pulse on as best as possible. “We do notice a growing appetite for more strategic thinking due to the uncertainty and fast-moving nature of technology - which places a greater strain on being able to future-proof the thinking and processes”, explains Zufar. L’oreal Paris, Maybelline, Lipton Ice Tea, Reckitt Benckiser (Dettol, Harpic, Shieldtox, and more), Kiehl’s, and Johnson & Johnson are a few of the premium clients to whom Dolphin is catering today.
The core team members have experience working for some of the top advertising agencies in the area. With experience and an awareness of the potential of the social space, which was still untapped, the group agreed on the Dolphin dream in 2010. The senior leadership's proximity to delivery, which significantly impacts the efficiency and calibre of executions, is how they make the most of this aspect and model their agency. If it becomes necessary to restructure or reshape processes or team structures, the lack of red tape enables senior leadership to act quickly and decisively.
Offering a Plethora of Advertising Services
The achievements that Dolphin creates for its clients grow from the foundation of its quantitative and intuitive understanding of social media. Together with digital, creative production, copywriting, management, and marketing savviness, they’ve created some fantastic stuff and campaigns that work. The company strives to provide what the clients care about most - cool, effective, and compelling creatives with tangible results. Zufar says, “The clients expect high quality, efficient, and affordable services.
How do you strategize to meet this? We don’t know. But we do know you can inspire, teach and mentor a team to be motivated in doing it. Fostering a trusting and strong relationship with clients goes a long way too, something Anisa & our brand team does with distinction, as ultimately, we are in the service industry. Our strong focus on relationship & transparency is something that we find extremely helpful in navigating client expectations, whatever they may be”.
The professionals at Dolphin try their best to stay up to date with how technology and emerging technology are influencing storytelling and consumer behaviour
What started as a social media community management agency has evolved to become a creative digital agency. Dolphin and its team are driven by the vision to be the best business partner the clients can have. Every business has its own set of ideals and they go to great lengths to understand the business to go ‘wild’ within the boundaries to produce a voice with a strategic purpose that is unique to the client.
"The fast pace of the world is impacting our clients and the solutions they require. The need to be more efficient, effective, and creative will be a heavy burden to bear. In view of this, just as technology is affecting customer behaviour, technology can also affect the creative process, and we see the adoption of AI into the creative workflow as something that can’t be dismissed when it comes to meeting these demands. It’s not a replacement for human creativity, nor is it a hindrance. The answer as always is somewhere in between. We’ve invested and experimented in a few AI tools, with some interesting results, and are quite excited about building a team of brand specialists and creatives who are adept with new technology and the possibilities it can bring to the world of creative advertising," concludes Anisa Nordin, Head of Brand Team.
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