The financial advisory market in Singapore recently achieved a noteworthy milestone: for the first time in many years, the market share of financial advisory firms surpassed that of traditional agency models in terms of sales volume. This shift underscores a change in consumer preference towards financial advisory firms that provide a broader array of financial tools and products from multiple insurance companies rather than being limited to the offerings of a single insurer. Today’s consumers are more informed and seek a higher standard of service that includes a variety of choices tailored to their unique financial needs. In Singapore’s dynamic and evolving financial consulting market, Finexis Advisory has emerged as a significant player, distinguishing itself through a commitment to client-centric service.
Since its inception, Finexis Advisory has focused on understanding and addressing the specific needs of its clients. “We have a tagline - impacting lives beyond finance, which encapsulates the firm’s overarching mission to make a meaningful difference in the client’s life and the community transcending beyond the traditional financial planning,” says Irene Ho, deputy CEO of Finexis Advisory. The dedication is reflected in its business practices, prioritizing client interests. The firm’s independent ownership structure allows its advisors to offer unbiased advice, selecting the best solutions for their clients from a wide range of financial products.
Investing in its advisors’ continuous education and professional development is a cornerstone of Finexis’ strategy. The firm ensures its advisors are well-equipped with the latest industry knowledge and regulatory updates, enabling them to provide informed and relevant advice.
The focus on professional excellence is complemented by a strong client-centric culture permeating every business aspect. Advisors are trained to engage deeply with clients, understanding their long-term goals and crafting personalized financial plans that address their needs. Regular feedback mechanisms, including client surveys and testimonials, help Finexis continually refine its services and maintain high standards of client satisfaction.
Technology plays a pivotal role in enhancing the client experience and improving efficiency, making the advisory process more transparent and engaging for Finexis’ clients.
The firm has invested heavily in digital tools that streamline the financial planning process and make it more interactive. For instance, proprietary financial planning software allows clients to visualize their financial future through graphical representations of various scenarios. The interactive approach helps clients understand the potential impact of different financial decisions and empowers them to make informed choices.
The firm’s dedication to client-centricity extends beyond traditional financial planning services. Recognizing that financial well-being is intrinsically linked to personal and professional growth, it has introduced initiatives that support clients in their broader life goals. Post COVID-19 pandemic, the firm organized workshops to help clients enhance their career prospects, from developing better resumes to navigating job searches. This holistic approach to client service underscores Finexis’ belief that helping clients grow in all aspects of their lives ultimately contributes to their financial success.
Technology plays a pivotal role in enhancing the client experience & improving efficiency, making the advisory process more transparent & engaging for Finexis’ clients
Finexis also places a strong emphasis on maintaining rigorous internal controls and governance. Regular internal audits and compliance reviews ensure that advisors adhere to the highest standards of ethical conduct and regulatory compliance. The robust governance framework fosters a culture of accountability and integrity, which is crucial for building and maintaining client trust.
Path Ahead
Finexis is focused on expanding its capabilities and market reach while staying true to its core values of client focus and independence. The firm plans to continue investing in the development of its advisors, ensuring they are prepared to navigate the increasingly complex financial landscape. As global wealth flows into Singapore, it aims to enhance its expertise in regional wealth planning, addressing the needs of clients with assets and interests in multiple jurisdictions. Finexis can serve the growing segment of affluent clients with complex financial needs by developing specialized knowledge.
Moreover, the firm is exploring integrating advanced digital tools to enhance the advisory experience. It envisions a future where technology augments the expertise of its advisors, enabling them to deliver even more personalized and effective financial solutions. The ‘robo-assisted’ approach leverages the best of both worlds: the analytical power of technology and the nuanced understanding of human advisors. Fostering long-term relationships and delivering tailored financial solutions will help clients manage their wealth and empower them to achieve their broader life goals.
Irene Ho, Deputy CEO, Finexis Advisory
With over 19 years in the financial services industry, Irene has played a pivotal role in driving innovation and transforming client experiences at Finexis Advisory. As the Deputy CEO, she passionately leverages technology to enhance traditional financial services. Since joining in 2005, Irene has led the adoption of AI-integrated tools, including seamless on-boarding solutions, AI chatbots, and personalized planning and scenario simulation tools. Under her leadership, the firm has emerged as Singapore’s leading homegrown financial advisory company, recognized for its authenticity and integrity. Honored as 'The Most Innovative Homegrown Financial Advisory Firm 2023' by the International Finance Awards, Irene has forged strategic partnerships with top financial institutions and technology providers, ensuring clients receive cutting-edge services tailored to their needs. Beyond pioneering financial advisory solutions, Irene is deeply committed to developing people, fostering a supportive environment that values, empowers, and nurtures every team member.
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