Over the years, Asia Pacific (APAC) has emerged as one of the significant contributors to the global chemical distribution market that is claimed to witness a potential CAGR of 6.3 percent from 2023 to 2030. As the fastest-growing segment, APAC, on the one hand, is recording an exponential upsurge in the number of foreign chemical producers in the region, and on the other, there is also a paradigm shift in customer demands.
Today, customers prefer to partner with suppliers who deliver higher-quality materials at an economical price and within a short time. Instrumental in catering to the growing expectations of both customers and the dynamic market since the last two decades, Fortune Emirates General Trading - a premier chemical trading company - stands a cut above the rest. With its operations spread across the Middle East and African countries, the UAE-headquartered company is a prominent name in the industry, widely acknowledged for its comprehensive range of professional services and products.
With 500+ products and more than 5000 successful projects in its arsenal, Fortune Emirates is recognized among the leading manufacturers of Mattress Tapes and suppliers of chemicals to various industries like Polyurethane, Rubber, Plastics, Fiber Glass, Paint, Soap & Detergent, and more. Incorporated as a proud venture of an industry veteran, P. K. Ravi, the company, also holds the distinction of serving as a one-stop-shop for all the raw material requirements of the chemical manufacturing companies.
“Most chemical companies usually buy different products from different suppliers. But unlike other distributors, we make sure that a particular industry gets all the products or materials that are manufactured in different parts of the world. For instance, for a mattress manufacturer, we supply not only chemicals but also other materials such as fabrics, accessories and even machineries also. In addition, we offer complete consulting, right from procuring the right materials to providing technical or after-sales support to the customers”, adds Renjith Ravi, General Manager, Fortune Emirates.
The Key Anchors of Excellence
With such an adept team and a notable partner network as its driving engine,
Fortune Emirates is proactive in concretizing its objective of creating added value through quality and innovation, which is reflected in its portfolio, which comprises over 1000 happy customers.
The rationale behind such a level of customer happiness also lies in the organization’s strong belief in keeping the employees happy and motivated, which is further driven by the positive work environment. In fact, the company strives to hire well-qualified individuals who share a flair for motivation, before empowering them with the necessary technical knowledge through extensive trainingon the products. “We understand that it is a team effort, and we make sure that the teams continuously deliver the right support to the customer at every level. Hence, we have dedicated teams of product specialists and other experts supporting all the departments, including logistics and sales”, explains Renjith.
Fortune Emirates understands that in order to maintain the same quality of solutions in different parts of the world, it is critical to recognize the unique requirements of the respective region and the customer. Hence, the company conducts a thorough analysis of the quality requirements, after which the product samples undergo extensive testing at the customer’s facility. “We are a distributor associated with multiple manufacturing companies around the globe, and the customers trust us for our expertise to leverage the right product or material at a lower price. With the help of our well-trained sales team and our suppliers in different areas of the world, we identify the quality and quantity needs of a customer”, proclaims Renjith. Apart from its well-equipped storage facility, the company also has a local fleet and international options to deliver the product or material in a safe and cost-effective manner.
Fortune Emirates constantly seeks to expand its product portfolio & its worldwide presence, which have been the two key focuses of the company since its inception
“For example, if the quantity is small, we consolidate all the orders and ship them from Dubai, while the big shipments are sent directly through the manufacturing points”, says Renjith. The company further makes sure to provide technical support, either by sending its team to the customer’s organization or through virtual meetings coupled with round-the-clock expert assistance.
Moving a Mile Ahead
Fortune Emirates constantly seeks to expand its product portfolio and its worldwide presence, which have been the two key focuses of the company since its inception. According to Renjith, while the product expansion powers the company to continuously provide all the solutions under one roof, the geographical expansion enables it to acquire a bigger market sector to sustain in the market. He also believes that the same attributes have helped the company retain customers. Currently in the process of expanding to other countries in the Middle East and East, North, and Central Africa, the company is gearing up towards fulfilling its vision of becoming a worldrenowned organization that redefines service standards by surpassing customer expectations at all levels.
Ravi P. K., Managing Director
Ravi P. K. is the owner of Fortune Emirates Trading and has 27 years of experience in the raw material trading industry. He began his career at Chori, a prominent international trading company, before establishing his own trading company in the UAE in 2005. Ravi is associated with numerous international chemical companies, facilitating the expansion of their products in the Middle East and Africa. His specialties include fiberglass, plastic, polyurethane, furniture, industrial chemicals, machinery, coating, and textiles.
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