By effectively bridging the divide between manufacturers and healthcare providers, efficient pharmaceutical distributors can play a pivotal role in facilitating value-added care. In fact, the increasing awareness about the latent potential of such distributors among the present pharma industry and the governments has spurred the quantity of pharma distributors in India.
But, in the bid to be bellwethers of this industry, most often overlook the need to move beyond just supplying the demand. “The Pharmaceutical distribution market is highly competitive, and it takes more than just good products to succeed”, states Deepak Choudhary, a pharma business maven and the Chairman & MD of Fourtrek Healthcare. According to him, the key to change also lies in eliminating the challenges in supply, accessibility, pricing, and, most importantly, the provision of quality medicines. Standing at the forefront of this much-needed change is Deepak and his proud venture, Fourtrek Healthcare.
The Success Factors
Fourtrek started its journey in 2018 with a focus on providing in-depth healthcare and pharmaceutical platforms as well as B2B supply chain management solutions for branded MNCs, which was further strengthened by the company’s collaboration with Novogene Lifescience, a sister company of Vardhman Health Specialities and ANAC Healthcare. Today, Fourtrek has emerged as a premier partner in India by delivering affordable yet high-standard super specialty and critical care medicinal brands.
Although the venture is just five years old officially, the collective industry experience that Deepak and his family, who are the core pillars of the company, bring to the table is extensive owing to their years of active involvement in the industry. “This experience, coupled with the past relationships that they have built with other companies, have impelled them to grow so much that they went from a turnover of roughly Rs. 11 crores in the first 3-4 months to a turnover of Rs. 100 crores in a very short period of time", adds Deepak.
Steered under the aegis of the senior management team, comprising Deepak Choudhary (Chairman & MD), Bhagat Choudhary (CEO), Sukhdev Choudhary (Sales Head & Director), Pratik Choudhary (CFO) and Lakshmi Choudhary (Women Director), the proficient team of Fourtrek curates distinct and quality medicines.
Powered by proprietary technology, the medicines aim at managing diseases pertaining to the critical care, nephrology, oncology, immunology, gastrology, hepatology, virology, neurology, diabetic care, IVF & many more super specialty range of products.
The company’s portfolio of esteemed clients includes hospitals, small clinics, pharmacies, distributors and research centers. In addition, the company has also catered to the critical needs of more than 300 separate patients by not just delivering medicines on time but also ensuring that excellent patient care is provided. Fourtrek’s 24/7 service framework further serves as an added advantage in facilitating accessibility and convenience. To alleviate the credit issues, the company has implemented a stern credit policy, which is designed to notify customers about due payments regularly.
One of the other strong suits of Fourtrek is its unwavering emphasis on offering customer satisfaction. While most distributors promise to resolve the basic and visible pain points of their customers, Fourtrek strives to determine their unmet needs through quality interaction, deep dive analysis, and market research, which further helps the company create bespoke solutions. According to Deepak, the reason behind the consistency in such high-quality service delivery by Fourtrek lies in not just in its adherence to Standard Operating Procedures (SOPs), Drug Controller General of India (DGCI) protocols, and WHO norms but also in its distribution network, dedicated logistics team, and association with verified courier services.
Unlike others in the sector, the company provides the combined perks of both depth and width distribution. The company is also acknowledged for its advanced cold storage units and cold chain supply chain management solutions, which equip the adept team to store, manage, and transport medicines within a temperature-controlled environment while deploying stringent and rigorous quality-control measurements and real-time monitoring of the inventories. “This level of transparency not only enhances our operational efficiency but also provides confidence to our customers and stakeholders that the products are handled with care and precision”, states Deepak.
Fourtrek strives to determine the stakeholders unmet needs through quality interaction, deep dive analysis, & market research, which further helps the company create bespoke solutions
Excelling Together
The chairman Deepak inspired by Ratan Tata has set a vision to empower new budding entrepreneurs and create an ecosystem by which he can touch as many lives as possible and positively impact the patients wellbeing. The core vision of Fourtrek is to create 100 pharma budding entrepreneurs by 2030 to grow with the company. With a pan-India network and a geographical presence in Ahmedabad, Delhi, Chandigarh, Kolkata, and Chennai, the venture is currently in the process of launching its operations in major cities of India like Bangalore, Mumbai, Lucknow, and other Asia Pacific Countries. "Going forward we will target 50 cities in India across the geographies and create a strong footprint for Fourtrek.
We will grow our network and provide equity to all the franchise owners which is the future endeavors of the company. The Chairman Deepak says that whenever I meet with the entrepreneurial minds, I am filled with optimism and these young people just need an opportunity to contribute to this bigger cause of patient welfare", concludes Deepak.
Deepak Choudhary, Chairman & MD, Fourtrek Healthcare
As a pharmaceutical professional, Deepak possesses a significant track record of working in the industry for around three decades and is distinguished for his unparalleled leadership, visionary approach, and passion for innovation.
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