The frantic developments in real estate have put the world on a rolling wheel of prosperity. Over the years, we have been witnessing the edification of several engineering marvels. Be it the construction of the tunnel in wild mountains or eminent solar projects operating for environmental good; construction and infrastructural development in today's era has set new milestones and are continuing the progress remarkably. But in today's modern world, what puts together unique project blueprints with a simplified approach and cost-effective solution? Taking credit is the digital intervention, architectural visualization, and rendering services.
Employing deep expertise, industry knowledge, and best practices in action creative agencies like Framemakers Creative is a name we can never miss. From competitive yet customer-friendly services to unabridged assistance, Framemakers Creative with future proof technology is your go-to partner for 3D visualization and animation, branding & communication, web 360 VR tours, interactive & gamification, hardware display solutions, and more.
This Malaysia-based creative and visualization agency is an industry leader in property and real estate marketing. Established in 2006, the company started in mastering visualization and then, expanded its services throughout the years. "We produce 3D renderings, animation video, 360 virtual tours, interactive experiences, photography, and creative & marketing for our clients by integrating the newest technological advancements with a unique artistic approach to visualize and refine tomorrow's concepts into real-world tangible and investable digital visual outputs", mentions Colim Tan, Managing Director.
Realistic representations of clients' vision to tell a story
Framemakers Creative believe that small details are often the beginning of great things. "The difference between something that looks nice and something that is incredible, are the details we put into every piece of artwork.
So, we do an in-depth study on the architect and landscape architect's concept board which then provides us a strong understanding of their unique selling points of the development. We then present our ideas to the client", Colim informs. He further says, "We always keep our ideas fresh by researching the latest trends in this industry. We also do weekly brainstorming sessions to discuss visuals or ideas that can be an advantage for our clients. With current technologies, we help our clients extend their reach to their customers by leveraging new ways of marketing that can be viewed from different platforms. This quickens the decision-making of their clients".
The Bright Side
The company comprises a great and innovative team that always thinks 'Beyond the Frame' for better solutions. The entire team has architect graduates and 3d artists that gel well together to produce visuals that are genuine and accurate for clients. The internal team comprises senior quality control auditors to provide excellent feedback during each project. Speaking of the current projects the team is handling, Colim highlights, "We are dealing with about 20 projects at present. One of the most interesting projects is located at the fringes of Klang Valley, Kuala Lumpur, Malaysia.
We were tasked to produce 22 visuals and animation videos initially and later were requested again to produce a whole new and more engaging marketing tool for a comprehensive online 360VR Tour. The biggest challenge was to capture the actual view of each level using drone photography and we needed to superimpose our 3D model into the actual photos. We worked closely with architects and landscape designers for every single detail of the buildings, facilities, and landscape. We really appreciate the trust from this client and the collaboration with the professionals to deliver an outstanding visualization together with the online marketing tool that has helped and continues to till today".
Provide visual storytelling that conveys stories, evokes emotions, inspires audiences and invites viewer engagement
Prosperous Future Ahead
Initially, Framemakers Creative was focused on Malaysia's domestic market. But as the company grew, it pivoted its vision to the Asian market. And now, the company's new vision is to be the preferred and reliable company by Asia's top developers to connect with their customers visually. "The team is planning to grow our business to three more countries/regions over the next three years. We also truly believe that we can extend our product, services, and real-time interactive application to many clients in these regions", sharing about the future plans, the team mentions, "Technologies are changing fast for the entire landscape in architecture visualization.
Real-time rendering, AR, and VR are probably the field where we can expect to see the biggest advancements. These are expected to become the main media of communication for target audiences to have a better experience and engagement with the product. Framemakers Creative will continue to embrace creativity and innovation to produce superior quality visualization with technologies that can convey stories and inspire the audiences".
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