Keells Foods: Setting Standards in the Food Industry

Home Services & Consulting Magazines june-2024-special10 issue Vendor Keells Foods

The industry of processed foods in Sri Lanka has expanded greatly over the last few decades due to shifts in consumer behaviour and rising consumption of convenience foods. This sector that offers everything from sausages to ready meals is an important one in the country’s economy. This has been made possible through the constant developments in technology and the ever-improving quality control measures that the industry has adopted to cater for the ever changing demand of consumers. In this diverse and stimulating backdrop, Keells Foods has found its place to thrive as one of the market leaders in quality and innovation.

Keells Foods, which owns the Keells Krest brand, has been providing processed foods to the Sri Lankan market since 1983. Keells is reputed to be an innovative company that has a vast product portfolio of sausages, meatballs, and crumbed products. This is evident in their production capacity and continuous certification and expansion of their market portfolio.

Keells has established a long-standing reputation for its reliability and this has been backed by a versatility of its products and services as well as the loyalty of its clients. High investments in sophisticated infrastructure, equipment, food safety, and technology demonstrate their commitment to being market leaders, resulting in the recognition as an SLS accredited meat producer in Sri Lanka.

Commitment to Food Safety

Keells also pays special attention to the safety of the food products that it sells.

Knowing that customers depend on them for safe products that do not contribute to the spread of diseases, Keells has established a food safety policy. This policy extends from the purchase of raw materials, their processing, storage, packaging and distribution in order to guarantee the best quality of the end product. The commitment to improving the food safety systems and processes of Keells underlines the company’s desire to satisfy its customers.

Rigorous Quality Policy

Their quality policy is very demanding and forms the backbone of the organization’s quality management, a fact underlined by how they select the best quality raw materials and seek ways of improving their processes and systems. This commitment to quality has been maintained by Keells in order to meet the needs and expectations of its consumers hence enhancing its position as an established brand in the processed food market.

Advanced Manufacturing Capabilities

It is the manufacturing power that helps Keells deliver a range of products with excellent quality in the market competitively and continuously. The modern production plants are developed with the view to adhere to the acceptable food safety standards and accreditations which are strengths. Sustaining investment on improving infrastructure, technology and quality assurance strategies are also consistent with its long term strategic development objectives.

High investments in sophisticated infrastructure, equipment, food safety, and technology demonstrate their commitment to being market leaders

Manufacturing capacity

The company’s Pannalla manufacturing plant has a capacity of over 5,000 MT of meat and is technologically advanced to deliver different chicken and fish products. Further, it also owns a dry facility to manufacture dry range of Keells Krest products such as Soya Meat with production capacity of over 500 MT per annum. The Ekala manufacturing plant focuses on the production of Keells Krest’ crumbed range products such as formed meat, Chinese rolls, toppings and sauces, with an annual production of over 1000 metric tons.

Keells Foods is still on the right track to penetrate the international market for its products while guaranteeing customers the best products that they can get in the market. These strategic investments and the company’s focus on manufacturing capacity, along with the strict compliance with quality and safety standards, are positive signs for the future.