The global intellectual property (IP) services market was valued at $2.8 billion in 2024 and is projected to reach a market size of $6.38 billion by the end of 2030. Over the forecast period of 2024–2030, the market is projected to grow at a CAGR of 12.48 percent according to Virtue Market Research. In Indonesia, the demand for IP services is increasing due to rising awareness of the importance of IP rights, as well as more stringent government and regulatory enforcement. Recent trends in IP law in Indonesia include the promulgation of the Third Amendment of Law Number 13 Year 2016 regarding Patent which was issued on 28 October 2024. In this regard, Olga Kunarni Santoso, Founder, Law Office of Olga K Santoso can help clients to be well informed regarding the relevant changes including how to be prepared for the new requirements of the law as well as the new opportunities made possible by the amendment of law.
Olga delegates much to other consultants who are also managers in AKHKI (Indonesian Intellectual Property Attorneys Association). By working hand in hand with other colleagues in AKHKI, they complement each other and can generate a much better result for AKHKI. In her office, she has some staff assisting her. “I must admit it is getting tough as AKHKI has been appointed by the Directorate General of Intellectual Property as the only Professional Organization in Intellectual Property in Indonesia, so we in AKHKI must do a lot of activities for the organization such as making a routine focus group discussion with all parties with interest in IP (members of AKHKI, academicians, business people, artists, researchers and so on)”, mentioned Olga K Santoso.
Growth Story Olga’s role in AKHKI has helped her gain first-hand access to IP information in Indonesia as AKHKI is an important partner for the Directorate General of Intellectual Property
Olga took accounting for her undergraduate school and after several years working in a commercial bank, she went to law school to follow in her mother’s footsteps who is a highly reputable legal counsel for corporate and banking. She was very much inspired by her professional acumen. IP rights are still growing in Indonesia and the country needs a lot of IP rights experts who are eager to learn new things such as non-traditional marks, copyrights in the digital world, patents involving technology, valuation of IP, and so on. Her experience in the financial services industry proves to be valuable in her profession as a legal counsel, be it corporate or IP as she can understand clients’ perspectives better than others who go straight to law school only. “With a good understanding of the client’s perspective, I can bring more benefit in drafting a contract or work more efficiently and communicate more effectively”, she stated.
Role at AKHKI
Olga's role in AKHKI has helped her gain first-hand access to IP information in Indonesia as AKHKI is an important partner for the Directorate General of Intellectual Property and as such is always the first to be invited in discussions about any IP issues, be it an amendment of law or any problems which need to be solved together. By being active in AKHKI, she also gains valuable networking with many professionals in IP matters (including government bodies with interest in IP) who are very experienced and hence can provide useful input in any IP cases which in turn benefits her clients.
There are, of course, pros and cons for being active in a professional organization such as AKHKI, and many times, it is quite difficult to handle all things at the same time. Olga thinks that when her tenure ends as a secretary general of AKHKI, she will not be as active as being a secretary general as she wants to focus more on her private practice. “I have gained a lot of professional development by being active in the organization but I have been there quite long enough to embark on a new thing. I have managed to know a lot of people who can prove to be valuable contacts should I need them”, she said.
Looking Ahead
She informs clients about the available solutions for protecting their IP rights internationally and also about the pros and cons if they pursue a certain action. Olga believes that Indonesia’s IP laws must adapt to the ever-changing IP practices globally and it must be more open to new ideas faster, otherwise it will not become a developed country as intended by the President. “My private practice will follow the trends in the IP market. I will try to contribute to any IP organization in Indonesia, whether through AKHKI or not”, she concluded.
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