COVID-19 has brought about radical shifts in the dietary and grocery shopping habits of consumers in countries across the world, including Malaysia, which has led to the significant development of the country’s FMCG market. There is a growing awareness among the young populace towards healthy eating and fitness, which has further spurred a need for functional and high-quality food products. The transition is also steered by the collective endeavor of the people as well as the Malaysian government to support local produce and farmers in order to strengthen the economy.
But on the flip side, the country is fraught with tides of urbanization and cost inflation, which has created a greater demand for high-value products that are worth the cost. Born with a mission of taking Malaysian products to an international level and fulfilling ongoing market expectations of consumers, LKT Success - a Malaysian-based venture - stands among the most prominent FMCG distributors and traders to look out for.
Incorporated during the global pandemic, when sustaining a business was deemed insurmountable for most other companies, LKT rose to the challenges that the Covid years threw at it and embarked on the journey of making a difference. According to Vivian Lau, a dynamic entrepreneur and the visionary behind LKT, the secret to such excellence lies in the company’s distinctive nature of facilitating access to the latest and innovative range of food and beverages, without compromising quality or authenticity.
The company specializes in sourcing and distributing unique varieties of goods from major brands, including Carus Pepper, Kenyalang by Antares Ventures, Everything Banana, and Kam Kee Hong Kong milk tea. To augment customer satisfaction and market growth by offering higher value for money, the company takes the road less traveled and provides solutions by foreseeing market conditions.
“For instance, Kenyalang, one of our partners, supplies Sarawak’s authentic high-indigenous rice varieties of different shapes and aromas. These varieties are known for their limited production and are extremely sensitive to climate temperatures as they are chemical-free.
But the worsening conditions, like El Nino, spread warmer and dryer conditions, which would affect the harvest. In such cases, we secure larger quantities to maintain costs along the supply chain to avoid burdening our customers”, explains Vivian, the Founder and Managing Director of LKT. Apart from its core principles, LKT is also well-acknowledged as a platform that propels local products to attain a countrywide as well as worldwide customer base. The company is proud to form partnerships with local brand owners who share the same passion for uplifting the local community by blending traditions with innovation.
“We are honored to work with these brands, as they are dedicated to preserving traditional planting traditions and helping local farmers achieve economic empowerment and sustainability”, states Vivian. Apart from Malaysian products, LKT also procures and trades interesting foreign products in Malaysia. One such example is Everything Banana, a Singapore-based plant-based snack manufactured in Indonesia. “Everything Banana Chips brings a modern twist to the typical traditional snack, but with enriched quality, taste, and six unique flavors. My favorite being Chilli Garlic”, she adds.
LKT Success is looking forward to expanding to new untapped regions of the peninsula, as well as Singapore, Brunei & China
Steps to Climb the Success Ladder
LKT takes immense pride in its small yet diverse team which has extensive experience working not just in the domains of distribution but also in sales, marketing, logistics, and, most importantly, customer relationship management. “Leveraging on their expertise has enabled us to constantly adapt to the market and deliver value by providing comprehensive and effective distribution solutions”, shares Vivian. LKT’s expert team handholds and guides the brand owners to charter untapped segments to expand their market and customer portfolio. The team seeks to respect and actively engage with its partners, by understanding their products and business goals to create strategies tailored to each brand, while its close relationship with the retailers allows them to collect product feedback and enhance sales performance.
Once the new products are identified and sourced, they will undergo thorough testing and market assessments, before reaching retailers. “We also take responsibility for managing the supply chain, handling inventory management, warehousing, and transportation. By optimizing these processes for brand owners, we can ensure smooth delivery of products to our retailers and other customers”, shares Vivian.
Within two years of its inception, LKT has been successful in moving beyond the boundaries of F&B kiosk operations to become one of the most reliable distributors for top retail outlets across Malaysia. The company is looking forward to expanding to new untapped regions of the Peninsula as well as Singapore, Brunei, and China. “We have plans to invest in advanced technology solutions, such as inventory management systems and data analytical tools, to enhance operational efficiency. We will continue to provide unique and high-quality offerings for consumers, which will always be our number one priority”, concludes Vivian.
Vivian Lau, Founder & Managing Director
As a business maven, an entrepreneur, and an investor, Vivian brings rich experience serving different domains. Along with founding and leading LKT, she has played a pivotal role in business development as an account relationship manager, director, and deputy CEO across several companies.
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