In the growing industry of FMCG, distribution is the lifeblood of business helping with the supply and distribution of products. As a direct result of population growth, increased tourism, expansion of the e-Commerce industry, infrastructure development, and evolving consumer demands, where the global FMCG distribution market is undergoing rapid growth, UAE’s FMCG distribution market is no different and is experiencing a huge surge in demand put forth by a diversity of FMCG products.
At most, the hospitality industry catering to a global consumer base is one of the most significant growth drivers of this industry, largely favored by government plans to augment tourists and investors. But, the challenges like lack of consistency in product quality, availability, accessibility, transparency, trust, and affordability parsist.
Here, Lootah Premium Foods (LPF), a Dubai-based SME business comes into the picture and strives to mitigate such challenges making customer satisfaction its number one priority. The upcoming market player is a subsidiary of the prominent Nasser Abdulla Lootah Group and brings with it a legacy of excellence and remarkable customer service. LPF, today is one of the top food and non-food distribution firms in the UAE, bringing diverse brands to Dubai and comprehending the demands of the masses.
Notch Ahead
LPF has achieved the reputation of a trusted partner in the FMCG distribution industry over the years by procuring affordable products for the masses, while also ensuring their quality and rousing/likable taste. This approach has made LPF become the preferred partner for supply to retailers and the food services sector across the UAE. As a prominent player in the market, LPF also has a reputation for staying ahead of the curve by maintaining an agile approach to strategizing operations.
The company’s range of offerings is categorized into Food and Non-food products. Within both these categories, LPF only offers products that provide value for money and are at the same time best in each category. Under its Food category head divided as Retail and HORECA, LPF supplies Grocery products, Liquid refreshments/Beverages, and much more to customers. LPF has coverage across all segments of the FMCG business and product portfolios catering to Food products. Its customer services are faster due to its strategic location which has easy access to all the Emirates.
Apart from various brand products that it distributes across the UAE, it also has introduced its own private label brand Anora that is helping boost LPF’s market presence. Moreover, its Non-food category- Home & Personal care, Hygiene & Grooming products, and others, are supplied through LPF’s Gallery Dubai.
The company’s state-of-the-art warehouse with storage capacities going up to 15,000 sq.ft. for dry products and 5,000 sq.ft. for chill room products makes it possible for the group to maintain consistency in the supply of products. In addition to that, LPF also has a huge fleet of over 20 vehicles, which make the supply and distribution of goods simple & reliable. Furthermore, having standard facilities and equipment, the firm also harnesses the power of data and analytics to instill innovation in the techniques and effectively enhance the customer experience. The focus on improving customer experience is also one factor supporting LPF’s growth in the industry.
Sunir Sulaiman, Group Chief Operating Officer
Journey & Future
COVID-19 pandemic brought about huge disruptions across industries and it wasn’t easy for LPF too, to navigate through, however, the company persevered revamping its infrastructure, pricing, accentuating its e-Commerce and equipping itself for any new challenges that the market presents. The period also gave it an opportunity to update its strategies and develop new business areas, and fill existing gaps in the market, subsequently bolstering LPF’s success through dynamism. Syed Nauman Ali being the Group Chief Financial Officer too played a huge role here, as he is responsible for the financial management of the company and its future prospects. Today, LPF houses dedicated teams for marketing, sales and distribution, branding, e-commerce, quality control, compliance, relationship management, supply chain and logistics, and customer service. The continued hard work of Lootah Premium Foods & Gallery Dubai team have been aiding the company in overcoming all challenges, making everyday operations seamless. Looking towards the future, the firm aims to steer ahead realizing its learnings from the challenge put forth, while devising new plans and strategies and being future-ready.
Having standard facilities & equipment, LPF harnesses the power of data & analytics to instill innovation in the techniques & effectively enhance the customer experience
“Collaboration and effective communication are crucial across all these skill sets to ensure seamless teamwork and alignment toward achieving company goals. As an organization, we assemble teams with a diverse range of skills and expertise and are better facilitated to overcome market challenges, drive innovation, and sustain long-term success. In the future, we intend to work with the market more aggressively, hence we have carefully mapped our business plans for the next five years”, further shares Sunir Sulaiman, Group Chief Operating Officer.
Syed Nauman Ali, Group Chief Financial Officer
Associated with Lootah Premium Foods and the holding company for over 18 years now, he is guiding the Board strategically for increasing the overall profitability of the Group businesses locally and globally, while also determining new areas of future growth.
Sunir Sulaiman, Group Chief Operating Officer
Sunir Sulaiman is a seasoned executive with a proven track record in operational leadership and strategic management. With over 20 years of experience working with family-run conglomerates, he has begun his career in Human Resources holding key positions in top organizations in the UAE. He has been with the Nasser Abdulla Lootah Group for 13+ years and has recently taken up the role of Group Chief Operating Officer with a prime focus on reshaping and aligning business strategy.
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