Ma Earth Botanicals: Defining New Benchmarks In Skin & Hair Care

growing organically, one step at a time, focusing on the craft and skill of formulating our recipes, keeping in mind the quality and sustainability of the ingredients and above all, delivering the best naturally made products for our customers who are beauty as well as health-conscious. We are a preferred spa and bathroom amenities partner to some of India's most prominent and globally renowned luxury hospitality brands while also selling directly to our discerning customers through our website and e-Commerce platforms.

Take Us Through Your Early Educational Journey And Prior Industry Experience. What Motivated You To Venture Into Entrepreneurship?
Trained at The London College of Classical Homoeopathy, I'm a licensed Homoeopath, Aromatherapist and Reflexologist. My initial practice was in Lagos, Nigeria, for nearly ten years before starting Ma Earth Botanicals with my mother, who is also an Architect, licensed Homoeopath and practicing Naturopath. My mother, a woman of immense grit and determination, is a force to reckon with. Our recipes are our combined creations, formulated with hours of experimentation and innovation. Our deep commitment to the natural way of living drives us to motivate people to use nature as therapy. My mother inspired me to start a business with a simple belief that nature cures all, which has led to the growth of Ma Earth Botanicals.

What Are Some Unique Features Of Ma Earth Botanicals?
As Homoeopaths, we believe in treating the ailment specific to the individual by using a tiny amount of potentized natural substances, like plants and minerals, to stimulate the body's natural response system to fight disease and heal itself. Ma emphasizes quality! We do not exist to compete, not compromise on the quality of our products. Instead, we always work closely with our institutional clients to formulate new blends and products: they too love being involved in the creative process.

What Responsibilities Do You Shoulder At Ma? How Do You Keep Up With The Industrial Changes?
Although it's been an exhilarating ten-year journey for Ma Earth, I am still very much hands-on and closely involved in every aspect of the business. Of course, we are fortunate that we have an ace team that delivers excellence and takes some load off my shoulders, but honestly, nothing beats being directly involved. The personal touch makes all the difference, and our clients love this aspect of our brand. Every leader and every company, irrespective of the fields, must constantly stay aligned with the latest developments in their market, especially regarding customer demand and competition. I believe that it is essential to ensure that we are not only ahead of the game but define the market trend and set new benchmarks for the industry.

What Have Been The Most Significant Milestones That You Have Achieved?
Raised in a family of professionals, becoming a first generation entrepreneur itself was a leap of fortitude. That courageous step, I feel, was the most significant milestone. It was a defining moment for me because it was at that time I decided never to look back and go forward into the unknown by just trusting my gut. Another big milestone was when we signed our first major hotel brand as a client. It reaffirmed our decision regarding the company and the direction we wanted it to take. Our core values and product philosophy were something our customers not only wanted but was also sorely missing in the market. Ma Earth has never looked back since then. Our customers and institutional client lists have been on an ever-expanding path. So we are truly humbled by the overwhelming response we have gotten.