The global pharmaceutical market has evolved massively over the years and is expected to grow significantly owing to various factors, such as the rise in chronic disease cases, growing awareness among people to maintain a healthy lifestyle, and many more. In the Asia-Pacific region, respiratory supplements, medication, and devices have been out of stock for the past two years due to the high count of COVID and influenza cases.
The pandemic has made people prioritize preventive healthcare and holistic wellness above conventional healthcare, which has given a massive boost to the health supplements and nutraceutical products sector. Apart from the manufacturers, pharmaceutical distributors play an equally important role in the pharmaceutical supply chain as they are responsible for the efficient and in-time distribution of medicines to patients.
Founded in 2008, Pharma Ace is a Malaysia-based leading marketer and distributor of pharmaceutical products with distribution operations in Malaysia, Singapore, and Brunei. The firm has all of the private and some of the noteworthy government oncology pharmacies in those regions as its clients.
Apart from 90 percent of pediatricians and respiratory specialists, the firm also deals with all of the major pharmacies as well as many General Practitioners in those regions. Pharma Ace also has partnered with distributors in every country in Asia and is well-positioned to manage the distribution of pharmaceutical products in the South-East Asia region.
An Efficient Service Portfolio
Coming to its service portfolio, Pharma Ace has worked with at least one distributor with good track records from each of the countries in the Southeast Asia region and is fully equipped to distribute pharmaceutical products in Malaysia, Singapore, and Brunei.
The firm is well known for its efficient marketing activities for mass consumers. As compared to its peers, the firm invests more in marketing and has extensive experience in running social media and TV ads for some of its principals. According to Kien Lou, Director of Pharma Ace, “Currently, we are well experienced in our relationships with hospitals, clinics, and pharmacies and place huge importance on CME and all educational activities for the prescribers. We also have good relationships with many important medical KOLs, not only in Malaysia but also regionally”.
In-House Departments for Better Distribution Flexibility
What makes Pharma Ace stand out from the rest of its peers in the market is having an in-house department for every aspect of the distribution process, which helps it have great flexibility and nuance for its clients’ needs. The firm has its own warehouses, enabling it to send urgent deliveries at short notice or deliver the order in batches in case the hospitals do not have sufficient space. Having its own warehouses also helps the firm keep stock reserves above the typical industry standard as well as manage the shock demand occasions effectively.
Coming to the core team, Pharma Ace spends generously on staffing and mostly comprises industry veterans. The product lines of the firm that are related to a wide range of diseases, such as chemotherapy, pediatric, and respiratory diseases, have been led by veteran pharmacists with extensive relevant experience. The firm is also staffed with a great sales team, marketing department, regulatory department, and warehouse facilities.
Pharma Ace also has partnered with distributors in every country in Asia and is well-positioned to manage the distribution of pharmaceutical products in the South- East Asia region
Accomplishments & Future Roadmaps
Starting its journey in 2008, Pharma Ace has come a long way over the years with some of its international partnerships growing multifold. Some of its recent distributorship assignments have been experiencing growth rates of around 20-50 percent in the last post-covid year. Starting with just one salesperson, the firm currently has a Sales team of more than 20 people covering west, east Malaysia, Singapore, and Brunei. Over the years, the firm also has learned to build medical education campaigns with KOLs and professors and marketing campaigns through social media.
Coming to future roadmaps, the firm intends to continue to grow its import and export activities of medical products and services based in Malaysia, Singapore, and the South East Asia region. The firm also has plans to partner with many international brands, especially in the sectors it has a strong foothold in, such as Oncology, Pediatrics, Respiratory, Aesthetics, Diabetics, and Dental sectors.
Kien Lou, Co-Founder & Director
Kien Lou is a Co-Founder & Director of Pharma Ace Sdn Bhd, with 15 years experience distributing Medical Products in South East Asia.
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