As one of the top echelons on the leaderboard, a CEO undoubtedly takes on the powerful mantle of reining an organization and its people towards excellence. The role of CEOs becomes even more pivotal in perceptibly dynamic sectors like consumer electronics and retail, in which companies often struggle with surpassing the shifting consumer demands and rapid technological disruptions. The position requires the expertise of multifaceted professionals, backed by agility and passion for continual innovation coupled with the characteristics of leadership, erudition, and, most importantly, a dedication to fueling the legacy set by their antecedents.
The amalgamation of such qualities perfectly epitomizes the core of Ravichandran P., a distinguished executive, a diligent leader, and one of the primary forces behind Eros Group, a Dubai-based award-winning pioneer that specializes in the distribution and retailing of consumer electronics, mobility, IT, home appliances, and convergence products.
Incorporated in 1967, Eros Group is renowned for its quality services and customer-oriented business model. Offering the finest choices from international brands like Hitachi, Samsung, TCL, Lennox, Midea, Ariston, Rinnai, Thermobreak, Daikin, Supreme Insulation, Cosori, Levoit, Huawei (Ideahub), and its own brand Krome and more. The multi-million-dollar company houses retail stores and service centers across the UAE, while its ideal location equips the group to cater to customers from Asia, Europe, and a few markets in the MENA region.
“Our customer-first approach ensures that we provide tailor-made solutions to meet the evolving needs of our diverse customers. We also have a diversified portfolio with international reach and a commitment to excellence, which enables us to compete effectively on a global scale. With our geographical advantage, our robust distribution network, and our retail experience, we position ourselves to serve probably over two billion people”, exclaims Ravichandran.
Spearheading the Change
Ravichandran has demonstrated experience leading financial, commercial, and operational initiatives at different eminent companies, which, in turn, has given him invaluable professional versatility. He joined Eros in 2012 and has enabled the group to grow multifold by diversifying the company’s product portfolio.
He has also donned an integral role in strengthening partnerships with brands, channel partners, stakeholders, and customers. For instance, through one such endeavor, he has propelled the company to set a firm foot in Bahrain by partnering with a local group. “Although I have not been since the inception of the company, I have been instrumental in shaping its projectile in the last 11 years, including its legal and organizational structuring. In my tenure, I have had the privilege of witnessing the expansion of the product portfolio and venturing into international markets or other businesses”, reminisces Ravichandran.
We continue to engage, embrace, change, & leverage emerging technologies & stay agile to navigate the ever-evolving global business landscape
Although today Eros stands tall with its adaptability and resiliency, its epoch of expansion was fraught with multiple hurdles, primarily in meeting the demands of the volatile market, the present distribution models, principles, brand’s expectations, culture, and regulatory environments. However, under the leadership of Ravichandran, the company regained its charm by reinforcing its processes and people. “We place a very strong emphasis on building robust partnerships and maintaining financial discipline to achieve sustainable growth”, proclaims Ravichandran.
The company always strives to exceed customers’ expectations by curating and offering cutting-edge breakthroughs. “We continue to engage, embrace, change, and leverage emerging technologies and stay agile to navigate the ever-evolving global business landscape. Our ability to listen and learn from the customer's feedback and pivot when necessary has been keys to our success”, Ravichandran adds.
Ravichandran’s impact on the growth of Eros is further augmented by his focus on guiding his robust, highly skilled, and loyal team to work towards the company’s vision and the collective objective of creating added value for customers. Believing in leading by example, he has fostered a work environment that cultivates learning, teamwork, and collaboration, with an equal endeavor to incorporate integrity, transparency, and accountability. By deploying an open-door communications policy, he makes sure that every idea, opinion, and contribution of an employee is seen and appreciated.
He offers a multitude of opportunities to continuously hone one’s skills and has seen his long-tenured employees climb the career and success ladder. “First and foremost, you have to consider your profession not as a job but as a passion. One can succeed if they work beyond the boundaries to grow and help the organization grow. That’s how I grew”, advises Ravichandran.
Preparing for the Journey Ahead
Ravichandran believes in strategizing organizational objectives into short-term, medium-term, and long-term goals. Adhering to the same, he seeks to uphold the success factors, foundations, and principles laid by his predecessors and shareholders to propel Eros to innovate and grow sustainably. Prioritizing customer satisfaction and operational excellence, he looks forward to continuing to lead Eros Group to expand its product suites and geographical presence in emerging markets while remaining at the forefront of technology in the long term. “I aspire to strengthen our position as a global leader in consumer electronics and retail”, concludes Ravichandran.
Ravichandran P., CEO
Ravichandran is a member of The Institute of Chartered Accountants of India (ICAI) and The Institute of Cost and Management Accountants of India (ICMA). He has served several companies in key positions, including DGM, Group Finance Controller, and CFO, before joining Eros group as a head of finance and scaling up to lead finance and operations and to finally steer the group as a CEO.
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