Sports are evolving and becoming more integrated into culture; therefore, with more experts and better resource allocation, it is expected that more youth would participate in sports, which will inevitably raise the level of sports. Healthy living is undoubtedly a driving force in market growth; additionally, with social media, there is more exposure to different opportunities to participate in higher-level sports and inspirational stories of other people finding success as elite athletes. The emergence of new platforms and access to 24/7 sports updates on social media is not only increasing audiences and improving such communication but also popularizing sports among a huge segment of the world’s population.
Sportsync is one such player in this space, founded in 2016 by former NCAA athletes who recognized the need to bridge the gap between athletics and academia. The Sportsync platform is offered to sports clubs and schools as a tool to help their student-athletes and players get an edge in being recruited by schools, universities, and professional clubs. One of the primary benefits of Sportsync is the highlight video editing tool on the platform. “We always believed that offering more avenues for higher level athletes to compete at the university level, and even scholarships, will inspire more parents to let their kids play sports in a more dominant education-oriented culture,” adds Magnus Leung, CEO.
Sportsync caters to both B2C and B2B. Sportsync’s flagship B2C services include both support and coaching provided to players in order for them to acquire sports scholarship opportunities to schools, both locally and overseas. Their most popular B2B offering is a technology solution provided to schools and sports clubs that use the platform to assist their own students and athletes, helping them gain an advantage in recruitment opportunities to universities and professional clubs.
Sportsync is manned by strong sales and business developers on the team, which
naturally helps to connect and establish more relationships. Sportsync is putting its focus more on three departments, bringing in additional experts in the realm of technology, marketing, and administration. “We are setting the standard for how our technology enables our clients (Users) and businesses (Schools and sports clubs) to do things in the field of sports recruiting and exposure faster, simpler, cheaper, and more efficiently,” says Magnus Leung.
Sportsync makes every effort to exceed its client’s expectations, whether B2C or B2B. One of their mottos is to ‘underpromise and overdeliver’. Ultimately, all clients seek an edge, whether it’s acquiring a great scholarship offer to a university, or making the most of the capabilities their platform has to offer, so that teachers and coaches can assist their students and athletes achieve more scouted opportunities.
Overall Journey
Sportsync has been through many ups and downs since its inception, commencing its journey in Hong Kong, and eventually expanding to Thailand, China, Japan, the Philippines, Brazil, Canada, and the United States. One of their major breakthroughs was their collaboration with the government technology and sports sectors in Hong Kong and Thailand. One of the setbacks was the company’s attempt to expand too quickly, which diluted its focus. Sportsync is always challenged with problemsolving. Since sports, in general, are still evolving, Sportsync has more opportunities to contribute. One approach, in particular, is for all sports clubs and high schools to use their platform so more athletes can benefit from gaining more opportunities.
Sportsync makes every effort to exceed its client’s expectations, whether B2C or B2B. One of their mottos is to ‘underpromise and overdeliver’
All in all, Sportsync is driven by its mission to provide athletes with the opportunity to showcase their talents to schools and coaches from prestigious schools, and ultimately help them catapult their careers by securing international sports scholarships. Additionally, Sportsync envisions pioneering and building a reputable sports scholarship recruitment network in Asia in order to help studentathletes advance in their chosen careers through sports.
“We believe that being a high-level athlete will help establish opportunities for a lifetime. People think that becoming an excellent athlete will open doors to university, professional sports, scholarships, and endorsement deals; however, we also know that it will open doors to new friendships, employment opportunities, relationships, and several other lifechanging prospects,” concludes Magnus Leung.
Magnus Leung, CEO Magnus Leung received a sports scholarship to compete as an NCAA D1 athlete at Winthrop University while receiving a degree in Finance and attended The University of Hong Kong for a Master’s Degree. On the professional front, Magnus Leung brings in a breadth of industry expertise, including Wells Fargo - Wealth Management - Time Warner Cable - Property Tax Associate - LEV Promotion - Marketing and Sales Associate - Affinity Sports and Education, Managing Director.
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