For businesses big and small, exhibitions and trade fairs are one of the most effective ways to generate qualified leads as well as make some noise about their brand. Trade fairs have been a key driver of international trade in goods and services in and around UAE. But businesses usually struggle to make themselves stand out and make their presence felt in a sea of exhibition stands at these fairs. Strokes Exhibits, headquartered in Dubai, is making waves in the Dubai exhibition scene delivering showstopping exhibition stands that elicit a ‘Wow Factor’ among clients and audiences alike, all the while facilitating live communication and customer engagement for clients.
No wonder the company could establish itself as a premier exhibition stand company in and around Dubai & UAE in no time. Now, the company has completed over 20 years in stand design and building, and as always continue to strive to bring to the table elevated attention to detail, unbeatable creativity, and a passion for excellence with every project they undertake for their clients. Gilson Manuel, CEO of Strokes Exhibits, talks about how the company is sustaining their winning streak and what makes them stand apart in the highly competitive exhibition scene in Dubai, says, “It’s amazing to be recognised in the Dubai exhibition industry. Being able to hold our own by designing and delivering stands equal to anything on the world stage is an astounding achievement.”
According to Gilson, their focus is on artistic and innovative stands that inspire, engage and move audiences to take action. He admits that COVID-19 did take its toll on the exhibition industry. But Strokes Exhibits turned this dormant phase to their advantage! “The time we usually spend on designing and building exhibition stands was utilized on improving company processes and procedures, ensuring they are the most effective when events do return,” he says. The time has also allowed Strokes Exhibits to work on developing new technology. “We have worked hard to services and products will be used in a much larger capacity in the future.” Strokes Exhibits is known for weaving brand values with design concepts into their exhibition stand design and fabrication processes. “Our creative and branding team, along with our stand builders in Dubai, develop designs that communicate brand values
and give the client design concepts that are relevant and aligned with their marketing goals,” says Gilson, letting us in on their trade secrets.
Creating excellence through creativity
Today, Strokes Exhibits has evolved as an exhibition industry leader, with a credible brand name for itself. The company offers an array of services and offers, and delivers their clients the best possible experience through quality, stress-free, and time-bound delivery. They accomplished this feat by leveraging business and marketing automation systems, which the company started implementing and has perfected for over a decade. Moreover, they also actively utilize omni-channel marketing techniques, yielding high returns on brand equity as well as pulling premium clients. Shedding light on leveraging automation technology & the planning and execution process for projects at Strokes Exhibits, Gilson Manuel says, “the major pain points clients face are around creating a design that stands out in the clutter and are cost effective as well.
We achieve these goals by starting from a design concept.We invest huge time in the thinking process to achieve a balance of creative design at a cost-effective budget. Automation too plays a huge role in streamlining and speeding up the process. We utilize business automation tools at innumerable touch points, from project management to marketing to finance or for that matter every single task we do, we try to use an automation process which is cost-effective as well as time saving.” As Gilson Manuel highlights, Strokes Exhibits offers a full range of services to their clients, from initial concept and design to final delivery and installation. The team at the firm pride themselves on their commitment to quality and customer service, and strive to create unique and innovative solutions that exceed client’s expectations.
Future Full of Promise
With a future-ready attitude and readiness to innovate, Strokes Exhibits has managed to exponentially grow and amass a repertoire of reputable clients. Some of their most recognised work is with brands like AWS for GITEX, Lattafa Perfumes, Mashreq Bank, Al Yusuf Group, DHL, Hitachi, and Samsung.
We seek to embrace digital technology at a much higher speed in the coming years in all areas of our business process and provide our clients with solutions that are purposeful and add value, and yet is cost effective
Highlighting the commendable growth of the firm and its future plans Gilson Manuel adds, “Our flagship state-of-the-art production facility is the largest of its kind in the Middle East, and it provides a onestop solution for all your exhibition needs. With over 50,000 sqft of space, state-of-the-art equipment, and a team of experienced skilled workforce we are able to provide a comprehensive service that is second to none. Currently, our growth plan focuses on building a stronger foundation in leveraging digital technology systems. We seek to embrace digital technology at a much higher speed in the coming years in all areas of our business process and provide our clients with solutions that are purposeful and add value, and yet is cost effective.”
Gilson Manuel, CEO
Renowned for being the hardest working man in exhibitions, Gilson Manuel, Strokes Exhibits’ CEO, slowed the pace for a moment to introspect on his company’s successful run in the UAE exhibition scene, and lets us in on his trade secrets and future plans
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