Any business today, whether selling any products or services, no matter how small they are, entails advertising to thrive. A smart advertising strategy is critical for staying ahead of, or on par with the competitors. Hence, the need for and purpose of an advertising agency comes into play. Hiring an advertising agency brings along the expertise in developing your brand, presenting your products or services to the appropriate audience in an appropriate manner, while assisting you in meeting your business goals.
A leading advertising agency, Triune Group is a Bangladesh based market leader with a proven track record spanning nearly four decades. Triune was established in 1983 with the intent of delivering all the advertising services under one umbrella, so that customers could avail all the services in one place and receive consolidated support. When Triune commenced its journey, the firm identified three specific segments of services which include Advertising, PR & Communications and Events & Activations.
Farhad Kamal, Chief Executive Officer & Director
“Since we have catered clients of diversified nature for over 30 years now, we precisely understand the clients’ sentiments, expectations and how to successfully fulfill those expectations. Further, one of the key assets of our company is that we have a very loyal team of long-serving professionals those have been with us for years. They are considerably focused on their responsibilities and are capable of providing specialized services according to the needs of the client”, says Kazi Wahidul Alam, Managing Director.
Services at Par
Triune provides both creative and media-buying services for print and electronic media. Besides, its services also include social media advertising, OOH advertising and various types of brand activations. Over the years, the firm has built strong relationships with the country’s print and electronic media. Staff members in its media section have extensive backgrounds, and regularly maintain relationships with all of the leading national and regional media houses across the country, as well as excellent working relationships with relevant people.
Md. Mahbub Sultan, Head of Advertising
Due to its excellent inter personal relationship with the media, Triune is able to offer the most competitive rates for any regular or ad-hoc media campaigns on behalf of any of its clients.
Triune professionally excels in the broad concepts of Public Relations Services to any of its client organizations. As a company specializing in Media and Social Liaison, it is in a position to extend assistance to clients in the unique sector of Public Relations. As a seasoned Public Relations Consultants, Triune understands clients’ businesses from the inside out and works to meet tangible goals to achieve Public Relations Successes.
Its track record of consistently creating meaningful results through creativity, strategic thinking and a passion for public relations, ensures an exceptional return on investment for the clients.
Triune was founded with the initial goal of handling in-house Events and Activations. However, soon after its launch, it began receiving requests from many organizations to handle their events including Fairs, Exhibitions, Launchings, Seminars, Workshops, Road Shows and so on, which finally led to the formation of a full-fledged Event Management company. Apart from its events, the company has been a pioneer in the field of Events and Activations since then. As a one-stop solution provider, Triune also provides these services to several local and international companies.
Besides, the company is the country’s sole specialized agency, dedicated to generating and providing content for in-flight entertainment including safety feature videos, movies, musical programs, drama and others. It also functions as a publishing house for many airlines’ in-flight publications, including editorial supports. In addition, the firm’s in-house photography services team, which consists of expert photographers, can add value to the organization by providing corporate team and event photography, product photography, commercial photography, event photography, location and architectural photography, lifestyle photography, food photography and Social media photography- all at a high professional level.
Kazi Nurujjaman, Head of PR & Communications
Undaunted Journey
Triune initiated its journey in 1983 as an advertising agency to fill the gap in this service sector, and within a short period of time, the firm emerged as a leader in all areas of advertising - print, electronic and OOH. As time progressed, client demand for other specialized services increased, necessitating the firm to expand its service lines to Public Relations, Printing & Publications, Events & Activations, in addition to Advertising. Currently, the firm caters its services to several international organizations of global repute in the realm of Power & Energy, Travel & Tourism, Banking & Finance, Hospitality, Healthcare, Consumer Products and RMG sector, among others. The firm also boasts an in-house full-service digital marketing team that includes content developers, digital designers and web designers, social marketer, among others to serve its clients holistically.
Imtiaz Hussain, Head of Client Services
Kazi Wahidul Alam says, “The advertising market in Bangladesh is undoubtedly big, and it is presently segregated into the conventional advertising and the digital advertising market. With the advent of digital marketing platforms, the conventional advertising market has certainly declined and is not as promising as we saw earlier. So, we’re curiously looking into digital marketing and seeking to strike a balance between conventional and digital media”.
Pizush Bagchi, Head of Event & Activations
Triune Group is a market leader with a proven track record of nearly four decades
Last but not the least, country’s premier Travel & Tourism publication, The Bangladesh Monitor is being published from the house of Triune Group for last thirty one years and it is considered to be the best source of news and contents on Airlines, Travel & Tourism in the country.
Kazi Wahidul Alam, Managing Director
A well known journalist and editor with vast working experience in the airline/ aviation industry. He is considered as a leading aviation consultant of the country. Besides, he excels in policy making, strategic planning, marketing, deal negotiations. A Strong media and communication professional with Masters in Political Science from the University of Dhaka.
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