The branding consultancy market is highly competitive, with new players entering the vertical every year. Over the last couple of decades, the importance of building brand value has taken center stage and companies have acknowledged its importance in ensuring sustained success in the market. This has been a major catalyst behind the growth of the branding consultancy domain. While the increasing number of branding consultants give businesses a plethora of options to choose from, selecting the right agency is crucial for an organization to reach its true potential.
A purely creative agency will drive an innovative approach, a digital agency will push online communications, a media agency will push placement and reach, and PR will prioritize column inches. The challenge for a consultancy is to marry up all of these different approaches and to work out the right way forward. The second challenge is to be totally transparent and build the trust of your customers. This is the critical differentiator. WForty4 Consulting is a global marketing, commercial and brand consultancy firm offering pioneering solutions to clients. The company’s commitment to never compromise on the quality of its offerings has helped it to develop into one of the most preferred names in the industry.
A Quality-Driven Approach
WForty4 Consulting focuses on invention and reinvention and it tends to work with two subsets of companies broadly aligned with these two areas. The company aspires to work with organizations that have a purpose and focuses on growth. WForty4 Consulting works with several start-ups looking to create new markets, deliver new tech, or develop a new approach (invention).
It also works with more established or heritage brands who want to step outside of their comfort zone and do something new and interesting (reinvention). This involves not only marketing, but a willingness and the ability to understand commercials, as well as the growth potential. The company’s founding team comes from a varied background relating to marketing starting from sales to communications to finance which gives them a comprehensive view of what it takes to achieve success.
This often means finance taking the lead, creating commercial plans or unearthing investment before moving to go-to-market strategy and finally execution. WForty4 is also wholly agnostic and will work with whoever they need to and do whatever it takes to achieve its client’s goals.WForty4 Consulting has created a diverse service portfolio to cater to the varied requirements of its clients, which includes consulting services, brand building/ design, digital transformation, UX/UI and digital/physical integration, experiential marketing, investment support, Non-exec CFO support, and marketing support and execution. While talking about what sets it apart from the rest, Michael, Director of WForty4 Consulting says “Our USP is our mix of experience. We can help you finance, build, and execute from scratch. We believe in the power of creativity and innovation, doing new things well, not purely to pander to the next mass-market trend but to make striding change. However, we also believe companies must install good financial governance and plans to sustain a purpose-led business. The lack of separation of these two elements under WForty4 makes our offer so powerful”.
The company emphasizes assembling a team of experts who prioritize using research and analysis to uncover insights and develop successful marketing strategies for its clients. WForty4 Consulting focuses on solving engaging problems and delivering on its client’s objectives and in this quest to offer best-in-class solutions to its clients, the company has had the guidance of CEO Craig Wildman, and Michael Hutt, who are the founders of the UK and Singapore branches, respectively. They have worked together for over 11 years, and for three of those years, they’ve worked with their Managing Director, Kim Molloy. Leveraging all of their industry expertise and experience, these business leaders created a customer-centric business strategy that has been the cornerstone of WForty4 Consulting’s sustained success.
Driven By Its Passion For Excellence, Wforty4 Consulting Aspires To Be A Catalyst Of Change For Its Clients And Have A Positive Impact On More Businesses In The Coming Years
Adding more about the company's growth strategy, Michael says, “We’ve been in operation for nearly two years. We opened our 2nd office in Singapore 16 months ago, so the expansion was rapid. Both sides of the business are profitable, and the synergy between global offices works well. It allows us to pass tasks over. As a company set up under COVID lockdown conditions, we’ve been digitally driven in our operation from the beginning. We’re exceptionally proud to have grown to 20 clients in under two years, and all of our work has come to us through word of mouth”.
Evolving with the changing times, WForty4 Consulting has high hopes for the future and the company has aggressive expansion plans, especially in Asia, where there is a growing desire to tap into more European/ Western styles of branding and marketing support, as well as financial support. WForty4 Consulting has also started to spin off some IP from its various experiential projects, particularly around VR and motion tracking, and it is looking to develop these into distinct and separate businesses. Driven by its passion for excellence, WForty4 Consulting is aspiring to be a catalyst of change for its clients and positively impact more businesses in the coming years.
Craig Wildman, Ceo Michael Hutt, Director
These pioneering business leaders aspires to offer customer-centric services, which has helped WForty4 Consulting to reach greater heights in the market. Under their guidance, the company has also been able to expand its horizons and cater to the needs of an ever-increasing clientele.
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