Malaysia is expanding swiftly as a business hub on account of its upper-middle-class economy, and manufacturers and designers of exhibition stands are continually adapting to the changing requirements of companies. Over time, numerous novel designs and concepts have surfaced, and Malaysian businesses are adjusting to the shifting trends in design thinking and technological advancements to meet client demands. When clients are tasked with determining the design of an exhibition stand, they encounter a number of obstacles. In most cases, service providers adhere to conventional exhibition stand designs and disregard the particular specifications that would safeguard the value of their clients.
Wish Global addresses this issue by crafting specialized designs that enhance the value proposition for client organizations. Specializing in exhibition stand design and implementation, the organization prioritizes client communication from project inception. Meetings are held at every stage to ensure thorough understanding of client requirements. “We maintain continuous contact with clients throughout projects,” states Karis Thong, Managing Director of Wish Global. “By having a comprehensive understanding of the client's specifications, we can ensure the exhibition stands are perfectly customized," she further adds.
Operational Superiority
Organizational behavior and internal structure greatly influence project processing and execution. A hierarchical structure complicates matters for clients in the event that last-minute design modifications are required. Wish Global adopts a horizontal organizational structure to enhance communication between clients, processes and teams.
This facilitates understanding client’s precise demands and ensures successful project execution. Additionally, this planar structure enables management to anticipate and intervene in operations seamlessly, making it easy to accommodate last-minute design modifications for clients, such as changes to an exhibition stand.
A profound appreciation for clients is of utmost importance in the exhibition stand industry.
In the exhibition stand industry, a deep understanding of clients is crucial for flawless design. Wish Global prioritizes communication with clients from project inception to implementation to ensure alignment with their operations and goals. It is pertinent to mention the competitive timeframe that the organization mandates for the implementation of a design in this context. Wish Global emphasizes timely service delivery, demonstrating promptness upon project initiation and maintaining time optimization throughout all operations.
Wish Global provides after-sales service as a value-added offering, promptly addressing client inquiries that may arise from clients from post-project completion. Any modifications to the stand's technology or structural design that the client may wish to implement remain feasible even after the stand has been delivered. "We offer post-project support for stand installation and disassembly," states Karis, highlighting the organization’s differentiation in the market through expedited response to inquiries or design modifications. "We respond expeditiously to any inquiries or modifications to the designs," Karis asserts.
Wish Global initiates communication with the client & maintains that correspondence until the exhibition stand's final implementation
Wish Global's direct manufacturing approach is a key differentiator which helps to streamline the procurement, manufacturing, and delivery procedures for the organization. The manufacturing process is capable of experiencing an infinite number of changes, and at an accelerated rate. The organization can swiftly accommodate numerous changes, ensuring clients in receiving their ideal exhibition stand. Clients have direct input into structural modifications, enabling prompt delivery. "Our goal is to have a swift initial delivery, aiming for even faster service for returning clients. We also emphasize significantly on time efficiency and meeting targets," says Karis.
Looking Forward
The organization has rapidly garnered acclaim within an exceptionally brief timeframe and is positioned to experience further advancements in the years to come. It intends to expand its operations internationally to meet the growing demands of the market. "We plan to soon implement several new projects we are currently working on," Karis concludes.
Karis Thong, Managing Director
With a keen eye for detail and quality excellence, Karis Thong is passionate about transforming her clients’ trade exhibitions and events experience into an impactful journey through meticulous planning, innovative designs, and smooth execution. She draws immense satisfaction from her clients’ success in the business arena and aims to elevate the standards of professionalism within the trade exhibitions field. Trusted by industry captains for over a decade, Wish Global continues to pave the way in showcasing outstanding trade display solutions all over the world.
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