According to a report published by Precedence Research, the global organic food market size is expected to be worth around $497.3 billion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 12.06 percent until 2030. Several factors have contributed to the growth of this sector. Increased awareness among the population about the various advantages of going organic is one of the most important factors for this. When it comes to Asia, there is an abundance of naturally occurring raw material that makes it easier for companies to resource the same and process it for human consumption.
However, there are a few problems that are creating a negative impact on the organic products market. There is inconsistency in supply chain management wherein farming communities are facing problems in getting the raw materials to the processing units. COVID-19 and recession in many countries in the world have also impacted the logistics sector which is yet to be solved. There is need for such businesses that will go hand in hand with the farming communities and create a local presence for procuring raw materials through efficient supply chain management.
Dang Gerbracht, Vietnam Project
Target Agriculture has created an efficient procurement system throughout its operations across the world for all the farming communities as well as the customers it does business with so that all the products can be traced back to their origins. This initiative has helped the company grow and gain traction in the organic market.
Sumudu Dias,Sri Lanka Project
Founded in the early 1994, Target Agriculture is the brainchild of Founder, Dr. Thomas Gerbracht who is from Germany. Having visited Sri Lanka as a tourist in the 80s, he saw the immense potential of this island nation, and decided to start an operation to work closely with rural farming communities and export organic products to foreign markets.
This dream, which initially started as a family project, has now expanded to four countries across Asia, exporting the goodness of nature, to Europe, America, Asia, Korea and Japan, and Australia, and impacting the lives of many farmers and consumers.
The company is engaged in value addition to fruits in 3 categories which are dehydrated fruits, fruit juices/pulps/ purees and IQF Fruits initially. Later, Target expanded and included 3 other countries which are Thailand, Vietnam and Indonesia. From its humble origins as a family project in Sri Lanka, Target has grown to provide more than 200 certified organic products, from organic farms all over Sri Lanka, Thailand, Vietnam and Indonesia to customers in Europe, America, Asia, and Australia. “We are committed to supporting the development of the rural agricultural industry and the rural economies of the countries we operate in. Ensuring all our activities are certified by internationally recognized organizations is a key priority for our business”, mentions Dr. Gerbracht.
Sound Leadership
Over 29 years ago, successful German entrepreneur, Dr. Thomas Gerbracht visited Sri Lanka as a tourist, and didn’t just fall in love with the country, but also had the vision to see the potential this country held. Deciding to pursue his dream, he sold his business interests in Germany and began cultivating organically grown fruits and coconuts on a small plantation in the south of Sri Lanka. What began as a single man’s vision has now grown into a multinational organic food business that spans four countries across Asia, employing over 500 people and helping thousands of rural farmers to export their organic produce to markets across the world.
Wachirapon, Thailand Project
Quality Assurance
Target Agriculture follows a much-disciplined way of business and concentrates a lot on consumer satisfaction. It has an able quality assurance department in all the origins. The founder being from Germany has got an experienced Head of Quality Assurance for the Companies who bring 40 years of experience and expertise in this domain on the table. There is quality analysis of products at every step of the process. The raw materials undergo quality checks before getting processed and the final packed products and further analyzed and tested in Germany before they are sent out to market places across the world. “We have systems in place that help us get the products analyzed properly and send the products safely in the market with a quick and able distribution system”, states the Founder.
Putri Apriliana, Indonesia Project
The latest News is that the Target Agriculture Group has its own Import Company in Germany to service their existing customers better and faster with upcoming demand. Having its operations on a local level for every country, the company is able to source good quality raw material for production. It is one of the unique aspects that has helped the company spread business on a local and international basis. “We want to show our customers that we are doing it the right way by making them know the origin of the products. We have an obligation towards our customers regarding the pureness of the products which are devoid of any kind of chemical contamination”, he adds.
Future Endeavors
Since its inception in 1994, Target Agriculture has grown and is now a recognized manufacturer and distributer of various kinds of organic products. It has expanded its operations almost all over Asia and has created supply chain system for distribution across the world which is a very big achievement in itself. The founder is very dedicated towards the success of the company and leaves no stone unturned in providing the best quality products in the market. It keeps very close relationship with a client which is also one of the reasons for the success of the company. It has teams in place that takes cares of all the operations on a regional basis.
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