One of the primary pillars of Malaysia’s economy is its highly competitive manufacturing sector. While various factors, such as rich resources of raw materials, cheap labor costs, and industry-friendly policies, have helped Malaysia build a robust manufacturing infrastructure over the years, in its effort to boost its economy further, the country has started diversifying its market into the futuristic technological development sector. The low manpower cost, rich pool of talent, global visibility, and cultural diversity have made many companies across the globe start their operations in Malaysia. The surge in demand for quality talent has helped the HR & Recruitment sector in the country experience tremendous growth over the years.
One of the pioneer recruitment firms to deploy cutting-edge recruiting technology with matching algorithms, Corford Asia is a Kuala Lumpur-based leading IT & Technology recruitment firm offering a wide range of recruitment and HR services, such as Permanent Placement, Executive Search, Recruitment Process Outsourcing (RPO), Regional Placement (Overseas), Contract Staffing, Payroll Services to its clients across various industries.
Initially started as an IT recruitment agency and headhunting firm, the gradual success as well as growth in demand has made the firm venture into other domains, such as digital marketing, sales, operations, finance, administration, and human resources. Corford Asia leverages cutting-edge technologies as well as its team of highly experienced recruitment consultants to deliver the right talent to its clients.
A Strong Promoter of the Startup Ecosystem
While Malaysia has been constantly attracting foreign corporates with its
investment-friendly policies, the country is equally known for its healthy startup ecosystem. However, companies, especially startups, face various challenges in terms of getting the right talent. According to Bill Tan, Principal Consultant at Corford Asia, “Unlike, reputed global MNCs, Startups and SMEs usually fail to attract talents due to several factors, especially visibility. We understand the pain points of startups. Our core value includes enhancing the startup visibility, which we ensure by efficiently introducing the SME clients to the talents while explaining the job opportunities.”
Delivering Best-in-the-market Recruitment Services
One factor that helps Corford Asia stand out from the rest of its peers in the market is its team of well-trained and extensively experienced recruitment consultants who, apart from the market demands, have extensive knowledge of the respective technologies and coding frameworks based on the requirement and strive to provide the best talents available in the market to the clients. Apart from that, the firm also prioritizes on-time service as well as dedicated support to clients.
Corford Asia is well aware of Malaysia’s multi-racial diversity and helps its clients plan strategies while keeping all the diverse cultures of Malaysia in mind. In the wake of the current remote work as well as the work-life balance trend, the firm also assists its clients in setting up strategies that allow employee flexibility while maintaining a balance between productivity and employee engagement.
Apart from using matching algorithms to find the right candidate based on the client’s requirements, the firm has also been leveraging various cutting-edge technologies, such as AI and ChatGPT, to expedite the hiring process.
Corford Asia leverages cutting-edge technologies as well as its team of highly experienced recruitment consultants to deliver the right talent to its clients
Challenges & Future Roadmap
Starting its journey as an IT recruitment agency, Corford Asia, in a quick timespan, has experienced tremendous growth in terms of portfolio expansion as well as organizational growth. However, the overall journey has been quite a roller coaster with its fair share of challenges. One of the major challenges constantly faced by the agency has been attracting deserving talents in Malaysia to join the country’s IT industry. “As the Malaysian currency weakens over time, there has been a significant rise in Malaysian talents moving to Singapore due to the fast growth of Singapore Dollar. While the weak currency contributes massively to the export and tourism sector, this has been one of the major factors behind the ongoing talent retention issues faced by Malaysian IT industry”, explains Bill.
In its effort to stop this, Corford Asia helps its clients strategize unique employee retention plans and benefits to have maximum employee retention. Coming to the fast-changing market scenario, the firm has embraced the market changes with an open mind while keeping an eye on the changing customer requirements.
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