The food industry, as one of the world's most important manufacturing sectors, is critical to the overall health of the economy. Food makers must keep ahead of the competition and be aware of consumer preferences, costs, developing technologies, and innovative approaches, because there are so many food products available today, and people, are becoming much more interested in what they are eating. People's lives have always been fundamentally impacted by food. Every year, a large number of food lovers from around the world go to Malaysia to sample the distinctive delicacies of Asian cuisine.
In addition to satisfying our appetites, the delicacies prepared with a love of fine food will provide them with a lasting memory of their vacation to Malaysia. With the help of Care Food Industries' Asian meals sauces, they can now bring these flavors home to make for themselves. Care Food, a company founded in 1989 by Director Mickey Quah, aspires to retain the distinctive flavor of Asian cuisine with delectable sauces made from natural ingredients that encourage social interaction. A significant producer and exporter of Asian sauces, Asian meals is based in Kuala Lumpur.
The firm's goal was to perfect the fusion of innovation and tradition by expertly crafting specially chosen traditional recipes to capture the authenticity and maintain their flavor uniqueness so that their wholesome goodness can be well preserved for future generations to enjoy. This was done after they realized that the culinary heritage of Asian food was being lost. The fundamental goal of Asian meals has always been to protect the culinary traditions of Asia. With over 30 years of expertise, we are currently a market leader in Malaysia for the production and export of genuine Asian sauces, according to Mickey Quah, the company's Founder & Director.
Handiest Kitchen Partner
Asian meals provides prepping sauces that make it simple to quickly prepare delectable Asian favorites. The firm manufactures over 400 sauces that capture the rich, decadent flavors of Asia, including Malay, Indian, Chinese, Nyonya, Indonesian, Thai, Vietnamese, Japanese, Korean, and Singaporean delicacies. Spicy curry paste, stir-fries, simmer sauces, salad dressings, soups, dips, marinades, and condiments are all extensively listed in Asian meals. With more than 30 years of experience, the company has mastered the art of blending the proper spices to provide the ideal flavors and textures to please its customers' palates. Asian meals is the handiest kitchen partner.
"We are at mid-stream of the supply chain, and we can move downstream of various business lines like retail consumers, food service, private labels, OEM, franchising, and other more convenient downstream products. R&D is a continuous part of our business as we meet different customers with different needs, so we do tailor-made or customized items to suit their needs", adds Mickey Quah.
The Road Ahead
Asian meals has historically focused its efforts on the export market and on offering services to hotel chains, cruise lines, and restaurant chains. Unfortunately, the ongoing COVID-19 outbreak claimed downfalls of a number of these businesses, endangering the company's B2B strategy. Driven by fearless leadership and an astute staff, Care Food arose boldly and fast to meet the unforeseen difficulties that lay ahead. After a climax of four months of tireless, intense, and passionate work, the company has successfully released new consumer items as it races against time to keep its business relevant.
Additionally, the firm has created and enhanced its social media presence on Facebook, YouTube, Instagram, and Tik Tok for the B2C audience. The recent successful listing of Asian meals products on some of the biggest online marketplaces in the world, such as Amazon and eBay, will significantly improve the company's digital marketing infrastructure and further boost its' standing in the market. Asian meals is passionate about rapidly expanding its internet business as it looks to the future.
The firm also produces private labels and OEMs with a downstream marketing plan for its consumer items in addition to the food industry. As the business moves on to new heights, it is still as devoted as ever to adapting to changing consumer demands and pursuing sustainable and healthy innovations. The firm is motivated by the goal of inspiring people and enhancing their enjoyment of life by offering dependable, top-notch Asian recipes that are genuinely authentic, processed, wholesome, practical, and delectable. And consider promoting the culinary history and igniting culinary journeys around the world", says Mickey Quah.
Asian meals aims to preserve the unique flavor of Asian food through natural and delicious sauces that promote interpersonal communication
Mickey Quah, Founder & Director
Mickey Quah, the company's founder, and director has a background in accountancy. The KL International Motor Show, International POLO, Supercross Masters, and the Formula 1 Powerboat Race are just a few of the Malaysian events he has pioneered through his work with foreign corporations. Finally, he entered the food production industry and created the Malaysian food brand Asian meals, which adheres to high international standards for food saftey. Asian meals is FSSC 22000, HALAL, GMP, HACCP, ISO 9001 certified and US FDA registered.
Awards & Recognition:
• 2022 Food manufacturer of the year – Malaysia. Global 100 Award
• 2021 Top Placer Foods and Snacks Go Global Awards – International Trade Council ITC
• 2021 Food manufacturer of the Year – Malaysia, Global 100 Award
• 2020 Sauce Manufacturer of the Year – South East Asia, APAC Insider Business Awards
• 2019 Food Manufacturing Business of the Year Going Global Award – International Trade Council ITC
• 2019 ANUGA Taste Innovation Award at the Anuga International Food show in Koln, Germany
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