The food ingredients market in Asia is one of the most dynamic and rapidly growing markets in the world. The region is home to some of the world's largest food manufacturers and is known for its diverse range of food cultures. As such, the food ingredients market in Asia is highly competitive, and companies need to constantly innovate and differentiate their products to stay ahead of the curve. EASYBRAND by Top Chef Food Supplies, Inc. is one such destination that has made a significant impact on the food ingredients market in Asia.
A leading food ingredients supplier in Asia, EASYBRAND has been in operation for several years and has built a reputation for providing high-quality, innovative, and sustainable ingredients to food manufacturers in the region. Being a Filipino food ingredients supplier, EASYBRAND offers ready-to-use sauces, flavored syrups, powdered bases, powder mixes, and dips to food and beverage entrepreneurs. One of the key features of this brand is its focus on innovation. This focus on innovation has helped the firm to differentiate itself from its competitors and stay ahead of the curve in the highly competitive food ingredients market in Asia.
From Idea to Success
With the range of convenient products it offers, EASYBRAND aims to help businesses grow by reducing preparation time without compromising quality taste. The idea for the concept came from EASYBRAND’s President and CEO, Mark Wang’s venture into the food industry in 2012. Realizing the challenges of sourcing his ingredients, he decided to offer baking supplies via his food service venture Top Chefs Food Supplies in 2014. “While most of the other suppliers imported its products from Taiwan or China, we are a proud Filipino brand that sources most of our ingredients locally. We started servicing a few MSMEs, and now we have grown into partnering with multitude of food and beverage retail chains in the country.
Our network is a combination of our institutional and micro and small enterprises”, says Wang. EASYBRAND prioritizes providing premium, consistent, and safe products that are available and accessible through institutional accounts (B2B), direct selling to independent MSMEs, and retail and online shop channels. The firm has distributors in key areas and is committed to quality, with its products being FDA-approved, Halal certified, GMP certified and along with other certifications.
EASYBRAND Offerings
EASYBRAND is known for its product innovation, with unique products like the Coffee Espresso, 5 Minutes Tapioca Pearl, and EasyPro Premium Ready-To- Use Sauces that comes in easy-pump bottles. Its products are easy to store and require less equipment for food prep. The firm prioritize sits customers' needs by offering free product training and demo, flexible delivery fulfillment, and providing resources online like tutorials on YouTube. EASYBRAND’s customer service is always available to answer questions and concerns. “As a food ingredient supplier, we need to make sure that the outcome of our products is as high quality as what we always market to them, which is a product that is safe to consume, and to keep up with this, we always adhere to food and safety standards”, shares Wang.
EASYBRAND aims to provide premium ingredients of consistent quality, with the highest yields, which deliver the best value for money for a multitude of businesses
EASYBRAND's impact on the food ingredients market in Asia has been significant. The company has helped to drive innovation and improve the quality of food products in the region. In addition to its focus on innovation and sustainability, the firm has also built a reputation for providing excellent customer service. EASYBRAND has a dedicated customer service team with highly responsiveness and has a deep understanding on how to start up a food and beverage business, which allows them to provide tailored solutions to its customers.
Overall, EASYBRAND has made a significant impact on the food ingredients market in Asia. The company's focus on innovation, quality assurance, and customer service has helped it to differentiate itself from its competitors and become a leading supplier of food ingredients in the region. As the food industry in Asia continues to grow and evolve, EASYBRAND will undoubtedly play an important role in shaping the future of the industry.
Plan Ahead
EASYBRAND started servicing a few MSMEs, and now it has grown into partnering with 12,000 food and beverage retail chains in the country. The firm strives to create efficient processes for its customers, continually create new flavors, and aims to have a High Food Safety Standard which is FSSC22000. On asked about the future roadmap of your company Wang shares, “With ‘Kaizen’being our company’s motto, we continuously strive to create efficient processes for our customers and to continually create new flavors to be trendsetters in the food industry. One of our roadmaps is to have a High Food Safety Standard which is FSSC22000.”
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