In a typical townhouse in the middle of Sukhumvit Road, El Mercado Bangkok began by giving access to distinctive goods that were directly imported from Europe to local businesses. The brand has grown significantly over the years and has now built an online presence post-Covid-19 to address the need for delivery to single customers.
El Mercado now boasts more than 60 active B2B clients in its clientele and makes daily deliveries around the country. Its team envisions growing the chain's presence both inside and outside of Bangkok in the upcoming years, while additionally continuing to build an incredible network of loyal customers and offering high-quality goods and services at competitive prices.
South East Asia flaunts among the world's biggest and most rapidly expanding e-Commerce marketplaces, with domestic demand powering economic growth owing to its booming middle class. Thailand, specifically, has been highly valued by international firms due to the continuous improvement of the business environment and the simplicity of operating and establishing a business.
The market is also growing more conscious of and educated on the origin and quality of products, particularly in the food and beverage industries, and with this understanding comes the desire or acceptance to pay for higher quality or more ethical brands. El Mercado the Chef’s Market, is a leading B2B market offering a wide range of food products, sourced as per customer requirements, throughout Thailand.
Established by Axel and Griselda, El Mercado was started out with a small team of four people importing their own European products, selling just a few varieties of imported cheese and cold cuts. While the business was small, the ideas were always big. Today, the business represents four restaurants, an e-commerce business, four groceries, and a B2B business on top of the original importation activity.
“El Mercado’s main strength on the B2B market is the proximity that we are building and growing with our customers; We do not only sell products, we are performing tailor made sourcing on the products our customers need, we sell a savoir-faire, a knowledge, an expertise, providing trainings on how to cook or bake the products so our customers reach the optimum quality of the products purchased; we train and teach on products display, product knowledge, providing supporting documents and internal sales assistance”, shares Victoria, El Mercado’s Sales Director.
Offerings & Solutions
El Mercado offers a variety of goods and services, including private manufacture and product sourcing on a customized basis. The company is renowned for the comprehensive product range that the brand provides, which is homogeneous and of consistently high quality. Homemade goods (both cooked and baked) are a special item that the company uses to provide a standout experience. El Mercado also gives customers the freedom to order as many things as they need without being restricted by minimum order limits. Another special quality that distinguishes El Mercado as the favored brand is the flexibility it offers. The company provides entire sales solutions that are tailored to the demands of each individual customer when delivering its products throughout Thailand.
The business procures products from Europe and brings them to the public in Thailand. To ensure absolute quality, the business carefully selects all the products, and works directly with producers, which is a significant part of the business’s strategy to control quality and pricing. The brand was started by two passionate individuals and continues to be driven by passion and dedication. From sourcing to training to innovating, El Mercado is not just another supplier, but a full-process business. “Our flexibility is also one of our biggest assets, when with most of the market suppliers you will have to purchase a specific imposed quantity of products, El Mercado is offering the luxury and freedom to have no minimum order quantity (MOQ). Another very important highlight is that we are not dependent on only one local importer that will decide what to provide us with and when, we are the only decision maker on what to source and order based on the demands and mostly the seasonality”, further adds Axel Aroussi, Founder & Owner.
The brand was started by two passionate individuals, and continues to be driven by passion and dedication
In addition to these advantages, the brand also frees customers from the burden of fulfilling unnecessary formalities like pre-ordering. El Mercado has a strong ERP system in place that allows the brand to maintain a good supply of products based on its demand from the customers, which further adds to the brand’s flexibility.
Future Roadmap
El Mercado's is composed of a group of masters in each domain including acquiring, cooking, selling, and marketing. The brand's workforce is strong due to a powerful product knowledge and quality philosophy. El Mercado expands with a positive energy, disturbing the market and offering more than just a product but also accompanying all clients in their sales journey. El Mercado is constantly looking to offer customers fresh, high-quality, distinctive products at a reasonable price. For future, the brand is dedicated to gradually expanding its audience while maintaining the highest level of service and product quality.
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