The resale industry is expected to reach a new digital tipping point for luxury resale in 2022 as it maintains its unrelenting growth trajectory. With the growth of digital transformation, brick-and-mortar traffic is now facing competition from the luxury resale sector. As a result, the resale luxury market is still evolving, and the interaction between buyers and sellers may be seen in how effortless their shopping experience is. Finding unique ways to enhance the resale shopping experience is a challenge for any specialised digital platforms for purchase of used products. To void the gap, Janice Winata and Sabrina Joseph founded HuntStreet in 2015 after speculating on these patterns in the context of the time.
Huntstreet provides customers with a wide selection of luxury and contemporary fashion goods that are carefully curated, subject to strict quality control, and competitively priced, thereby bringing a complete sense of satisfaction to its community of buyers and sellers. Based out of Indonesia - its headquarters and also Singapore - its recently launched market, the company addresses customers' demand for pre-owned luxury fashion items while also offering these pricey luxury products at competitive prices. The present generation of consumers and sellers seeks out the resale market's convenience and diversity of extra services. HuntStreet has continually worked to match those objectives, especially given that today's clientele has an uber fashion sense.
Huntstreet provides a secure and reliable environment for its clients to buy and sell their previously owned luxury fashion products locally and throughout the region in order to strengthen customer relationships and improve the customer buying experience. The platform offers a huge pre-owned luxury selection of clothing for men, women, and children as well as bags, shoes, beauty products, luxury homeware and trendy accessories.As a matter of fact, Janice Winata - co-founder of Huntstreet goes on to describe how the circular economy is a force behind the expansion of the luxury resale market, which is fueled by the need for more sustainability among younger, affluent generations.
Thanks to specialized digital resale platforms' achievements and alterations in customer behaviour, today consumer habits and concerns are shifting, and many are gravitating toward used goods. These trends have been compounded by the pandemic and the technology, which has contributed to consumers' increased willingness to buy used goods.
Capabilities Accounting Huntstreet's Success
More than brick and mortar retailers ever did, online platforms are propelling the pre-owned market's expansion and growth. As buyers are willing to pay more for a pre-owned item that is confirmed to be authentic, the verification of luxury items is important in this ecosystem. To do this, Huntstreet's appraisal team performs a thorough quality control check on each and every item that is offered on the platform to ensure that brand recognition and customer satisfaction are not compromised. High-end authentication technology is deployed by Huntstreet to improve quality and transparency throughout their evaluation cycle. Huntstreet's appraisal team studies the current market because setting the right pricing is imperative to ensure a successful sell-through.
"A defined set of criteria, such as how in-demand the luxury items are or how rare the vintage pieces are, are used to determine the value of the luxury items after rigorous trend and pricing observation by the team", explains Tresor Anne Tan, Chief Operating Officer at Huntstreet. Huntstreet functions as an elixir to resolve a comprehensive collection of crucial pain points for consumers and sellers in this market by taking into account the complexities of new problems developing through online resale. Through its secured platform, the company works to provide customers more peace of mind. Huntstreet focuses on utilising a digital shopping experience to increase sales and preserve customer loyalty.
In order to keep up with the rapidly shifting client needs, they have adopted agile hiring practices for certain functions of their organisation. As explained by Sabrina Joseph, co-founder of Huntstreet, the company tends to hire candidates who demonstrate passion and commitment to its business model of prolonging lifecycle of luxury items through resale. Such qualities further promote collaboration and result in high-quality customer services as well. Huntstreet has so far been guided to success by the team's capacity for in-depth analysis and insight delivery.
High-end authentication technology is deployed by Huntstreet to improve quality and transparency throughout their evaluation cycle
With over 100,000 of product listings as of this writing, Huntstreet has cemented its footing to become Indonesia's largest online luxury resale platform since its launch in 2015. The company's business revenues have increased multiple folds during the past two years also aided by its timely expansion into Singapore. Having established such a remarkable and distinguished authentic luxury marketplace, Huntstreet is committed to assist its community in growing sustainably thereby meeting the demands of the new generation of customers for a safe, intelligent, and seamless shopping experience.
Janice Winata, Co-Founder
Janice Winata is Chief Executive Officer and Co-Founder of Huntstreet - a leading Southeast Asia-based luxury resale marketplace first established in Indonesia in 2015 and now also in Singapore since 2021. In her role as CEO, she is responsible for the overall execution of the strategic initiatives and growth of the company. Janice graduated with Bachelor of Arts in Business Economics from the University of California, Los Angeles in the US.
Sabrina Joseph, Co-Founder
Sabrina Joseph is Co-Founder and Chief Marketing Officer for Huntstreet - a leading Southeast Asia-based luxury resale marketplace first established in Indonesia in 2015 and now also in Singapore since 2021. In her role as CMO, she drives all the branding and marketing initiatives for the firm in the region. Sabrina graduated with a Bachelor's degree in Hospitality Management from the Glion Institute of Higher Education in Switzerland.
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