The global FMCG market is booming with growing disposable income brackets, higher value purchases, as well as greater access to a wider variety of product options via online as well as offline channels. This impact can be seen across Indonesia as well due to the growing consumer prosperity leading to greater capabilities to meet purchase aspirations. Consumers in this region are more excited to purchase products which previously seemed inaccessible, leading to the growth of the FMCG sector, particularly with respect to fashion, lifestyle, and baby products.
Established in 2005 as a retail and distribution arm of Indonesia’s prominent K Aloomall Group (founded in 1940), Kanmo Group (an ISO-27001 certified organization) is a premier retailer in Indonesia. The company has a strong presence in Indonesia with over 300 physical stores and 90+ online storefronts. The group caters to a wide variety of segments including baby and kids products, fashion, footwear and lifestyle products.
Multi-Brand Split
Founded and owned by the Bharwani family, the group’s journey has been one marked by strategic collaborations and partnerships globally. Catering to the growing Indonesian population, Kanmo Group holds franchisees of premier global brands within the baby and kids products space such as Mothercare, Early Learning Centre, and The Children’s Place, among others. Prominent global brands such as Coach, Kate Spade, Havaianas, Adidas, and Nespresso are among some other fashion, footwear, and lifestyle brands that the group has partnered with.
With the aim of building deeper connections with the consumers, the group was focused to understand the evolving market needs in these spaces, and bring products which the new age parents wished to provide their children. Harnessing the insights and knowledge gained through client interactions, the brand has evolved its offerings, broadening its FMCG product line at scale.
“Our FMCG business is split in two parts - our own brands such as Momami (Baby Toiletries), Pureats (Baby Food Snacks) as
well as 3rd Party brands including: J&J Aveeno, Philips Avent, Actavis’ Sudocrem, Mamas Choice and more to be added in 2023. Besides online, we have a strong grip of the Supermarkets (National and Local), Health and Beauty Chains, as well as Convenience Stores. Our total Point of Sales today would exceed 35000”, shares Jitin Kapoor, Director.
Kanmo’s proven track record within the retail space for bringing premium yet affordable products to the Indonesian audience has been made possible by its eclectic team of diversely skilled individuals. Having people of various nationalities onboard with FMCG and Retail experience, it is able to leverage the dynamic and varied perspectives and experiences of the team to better drive its operations.
“Central to our ethos is the resolute commitment of Hitesh and Manoj Bharwani (Founders) to inspiring and enriching lives. Not only does the company enrich consumer journeys through its brands and services, but it also passionately nurtures its employees by fostering a nurturing work environment that encourages personal growth and empowerment”, further shares Jitin Kapoor.
In addition to a strong team, the firm’s success is also attributed to its channel agnostic focus, aimed at increasing reach to more consumers by reaching through an omnichannel presence. The company’s strong tech stack and backend teams, comprehensive supply chain infrastructure, as well as dedicated customer service support verticals make this seamlessly possible, allowing consumers to have an overall pleasant experience with the brand.
Achievements & Future Aspirations
In the 18 years since its inception, Kanmo Group has grown immensely, starting with just one store to 300+ physical storefronts; making its mark as Indonesia’s most loved and premier retail group. But that is not all. The company’s success is also evidenced by the listing of a key subsidiary of the group on the IDX in September, 2023.
Furthermore, the brand has also been distinguished and awarded HR Asia’s as one of ‘Best Companies To Work For in Asia’ accolades this year. With such high praise, recognition, and acceptance by the population, the company is at the forefront of Indonesia’s distribution and retail industry.
Having established itself as a massive player in this industry, and a solid foundation upon which its future endeavors would rest, Kanmo is confident of its position, and is now aiming to expand it even further. With a presence in more than 100+ cities, the firm's next phase of growth would focus on geographic footprint across more cities in Indonesia, for both its retail and distribution verticals, followed by penetrating global markets starting with South East Asia.
Beyond geographic expansions, the organization is also focusing on increasing its brand portfolio as well as forging deeper partnerships across its various portfolio verticals to continue bringing more innovation and variety into its offerings. Lastly, the organization also aims to further strengthen its connection with the consumers by continuing to invest in diverse omnichannel platforms to offer customers easier access, and enhanced customer service experiences.
With an optimistic view of its future and a commitment to address the evolving needs of Indonesian consumers, the Kanmo Group is strategically positioned to make advancements in retail and distribution, poised to play a significant role in this industry in the foreseeable future.
Jitin Kapoor, Director
Jitin graduated with a Bachelor of Arts (Economics & Political Science) from McGill University, Montreal, Canada. He then attained a Post-Graduate Honors Degree in International Hospitality Management from Les Roches School of Hotel Management, Switzerland. Jitin started his career at Kowloon Shangri-La, Hong Kong before joining an International Trading Company in Singapore.
Jitin has been at Kanmo Group since 2012 and initiated the start of the Distribution business in 2015. Over the years, the portfolio of brands has grown to over 20+ reputable brands in the Consumer Goods, Baby and Toys space. Concurrently, point of sale growth has grown from 350 to over 35,000 POS and topline growth has been strong double digits year on year since 2015.
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