In today’s world, a great video plays a crucial role in your digital marketing strategy. Videos let you establish authority and a more personal feel to your message. You will be far more likely to connect on an emotional level with your audience by leveraging videos. Videos and visuals transcend beyond language and culture. It can be easily understood by the general public. It is a business tool to gain investments, customers, and global market reach. It is a marketing tool to create brand awareness, showcase your company’s strengths, and spread a meaningful message. It is a sales tool to explain any production processes, instruction manuals, and more. It can be used for internal communication between colleagues, departments, and regional branches. A well-produced video successfully uplifts your company’s branding and showcases your products and services.
Malaysia-based Lee Video Productions is an example of a company pioneering the growth of video-based marketing. “The success of a product/service depends on the ability to understand the right target market and we have decades of experience to get it right the first time. We specialize in multimedia, photography, and video production (Market Positioning Strategy)", says Vaniss Lee, Creative Director at Lee Video Productions. Lee Video Productions specializes in Corporate videos and marketing videos (Especially for semiconductor, manufacturing, and medical industries). It also creates educational videos for a digital platform and creates quality content by using tools such as Gimbal, GoPro, Drone, Sliders, professional studio lights, and all the supporting accessories that may be needed.
Lee Video Productions is an innovative full-service photography and video production company based in Penang, Malaysia. Customized end-to-end production services, from the conceptualization of ideas to the final delivery. With hands-on experience, in-depth market know-how, and an insatiable curiosity for all things new, it has made its mark in Penang. It provides complete script-to-screen solutions for a broad spectrum of the industry. With a passion for the industry, Lee Video Productions continues to grow its ability to provide upscale services to a number of SMEs and multinationals.
Journey since Inception
Since its foundation, Lee Video Productions’ target market has changed from B2C to B2B, from individuals and SMEs to corporate clients, MNCs, healthcare, and educational institutions. The company’s photography division has expanded to cater to many international schools over the years. Its production and post-production team has also expanded and grown in terms of experience, skills, and market exposure. “Some of our employees have been with us for more than 10 years and today they are leaders in their respective fields within the organization", adds Vaniss.
From time to time, the company sends its employees for training and seminars to enhance their personal skills and industry exposure and develop new talents as well. Vaniss completed her education at a Chinese-educated school and then graduated in Graphic design. In the earlier stages of her career, she worked as a web designer and started working at her father’s company, which is now Lee Video since 2003.
“I have almost 20 years of experience in this industry. I’m the 3rd generation in this company and was involved in transitioning the company’s core services from event and wedding videos to the corporate market. I call myself, a Visual storyteller", says Vaniss. Today, Lee Video Productions has several teams consisting of a Project Manager, Scriptwriter, Videographer, Video Editor, Graphics Designer, and support assistants.
A positive collaborative spirit has enabled the company to work effectively for the good of its clients and to compete against itself in order to improve and elevate the quality of each video produced. The company conducts a lot of market research on current trends, styles, and more. to ensure that its quality is always on par, if not ahead, of global production standards.
Vision for the Future
Lee Video Productions prides itself on its integrity, professionalism, and innovative spirit when it comes to a cinematic video experience. “Every successful company is built around a strong ethos and ours is to conscientiously seek personal self-improvement as well as skills and knowledge enhancement”, adds Vaniss. The company always works to provide its customers with market-leading quality videography and photography, and ultimately goes beyond merely taking photos and videos, but to develop an endearing, ongoing and lasting relationship with its customers, colleagues, and suppliers.
Lee Video Productions prides itself on its integrity, professionalism, and innovative spirit when it comes to a cinematic video experience
In the future, the company plans to expand its services regionally all over Malaysia and aims to be the preferred partner and choice for corporate video production in Penang and neighbouring regions". I learn from our clients, learn from failures. And growth together with my team through every project that we have done, made me who I am today", concludes Vaniss.
Vaniss Lee, Creative Director
Vaniss Lee is the Managing Director of Lee Video Productions, her background is 3rd generation of the company. Currently she is a video producer, creative director, experienced photographer for more than 15 years. Vaniss currently is a digital content creator as well. At the same time, she is also one of the owner of Asia Camera Museum.
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