As an American sales veteran, author, and speaker, Jeffery Gitomer once quoted, “Management’s job is to convey leadership’s message in a compelling and inspiring way. Not just in meetings but also by example”. This is not just a quote, but a thought that would ring true in any career-oriented manager’s life in any industry. In addition to a few shared characteristics, like integrity and communication, the caliber to lead by example undoubtedly sets a great leader apart from good ones. Standing as the epitome of one such great visionary is Mamad Anisuraman, a commendable professional in international trading and the Managing Director of City Winner, a formidable name among the global trading companies in the agro-product sector in Myanmar.
A Look into the Brand
Founded in 2018, City Winner has consistently brought unparalleled quality and strategic competency to the international trading landscape with its portfolio of raw, semi-processed, processed agro, and other allied commodities. Under the aegis of Mamad Anisuraman, the company has evolved to be a trustworthy source for various customers and international partners. Strategically located in Myanmar and Singapore, the venture boasts a wide supply network spanning a multitude of countries.
The company is also acknowledged for its punctual product deliveries, thanks to its inland and ocean transportation services, encompassing containerized, break bulk, and border trade shipments. The array of packaging choices also provides an added edge to City Winner. The most notable factor of all is that the company offers all of its services at an economical price.
Powered by the ethos and proven prowess of Mamad Anisuraman, City Winner has hit multiple milestones, including achieving an export volume of US$4.8 million in 2022 and successfully launching a new food brand named 'Sarah Food' in Myanmar and Australia. Besides, City Winner has also garnered multiple feathers in its cap,
covering prestigious recognitions as a leading exporter of tamarind with seeds and fresh ginger in 2023 and a top supplier to IDR Frozen Food brand in Australia. “In Bangladesh's Agro markets, City Winner is recognized as a top market influencer from Myanmar, which is a testament to our strategic approach and hard work,” shares Mamad Anisuraman.
The Distinctive Element
Navigating numerous complexities in exports, imports, and financial matters has never been a smooth road. The long-existing competition also impacts the industry and, importantly, the recent global pandemic that aggravated export-import management, financial regulation adaptation, and logistics constraints. But Mamad Anisuraman, who considers challenges stepping stones to greater heights, implemented different actions that helped him overcome the hurdles efficiently. He propelled City Winner to be ahead of the competition by carving a niche through effective marketing, maintaining high-quality standards, and driving innovation while adhering to dynamic international banking and financial norms.
Collaboration with local authorities, transportation, and shipping companies, and financial agencies further equipped him to manage transportation and finances seamlessly. Taking immense pride in his team of veterans, who are backed by significant industry expertise, Mamad Anisuraman also tackled workforce concerns by focusing on empowering employees to grow into valued professionals who excel at cooperating, communicating, and contributing towards customer satisfaction. This involved onboarding trainers, who collectively worked with Mamad Anisuraman to steer the team’s development.
My leadership philosophy is empowering employees through continuous development & creating a culture of excellence
Such excellence is primarily attributed to the leadership approach and principles of Mamad Anisuraman. After graduating in physics from an esteemed university in Myanmar, he pursued a professional diploma in general business and warehouse management in Yangon, Myanmar, to which he dedicated his efficient management track record reflected in his career trajectory. Additionally, he holds a certification in Applied Barcode Inventory from Warehouse How To Training Center. “My expertise in international trade is demonstrated through an innovative market approach and maintaining a high standard of product quality.
I always look for ways to explore untapped markets and maintain a strong relationship with international partners,” adds Mamad Anisuraman. Following in his footsteps, his proficient team also constantly strives to establish enduring customer relationships and partnerships. “My leadership philosophy is empowering employees through continuous development and creating a culture of excellence. I inspire my workforce by setting higher standards, providing growth opportunities, and leading by example,” specifies Mamad Anisuraman. Standing as a key engine behind their eminence, he has been efficient in fulfilling the company’s mission of reaping the mantle of ‘Employer of Choice’ that enables people to excel and transform into leaders.
Moving Forward and Beyond
Keeping the happiness of people—customers as well as employees—at the helm of his endeavors, Mamad Anisuraman is agile in adapting to new trends in the domain, firmly believes in continual innovation, and encourages creativity. As an accomplished business leader, he advises the same to budding entrepreneurs and potential leaders. “My advice to entrepreneurs and future leaders includes both practical wisdom and creative insights. A successful business leader must process clearly and focus on sustainable growth. Never see your journey as reaching a destination, but as an ongoing process of learning and growth,” concludes Mamad Anisuraman.
Mamad Anisuraman, Managing Director
Mamad Anisuraman is the Managing Director at City Winner, a leading player in Myanmar's agro-product trading sector. City Winner has achieved notable success, including substantial exports and brand launches. His commitment to innovation, growth, and the well-being of his team is a testament to his dedication to excellence.