Business leaders in Mongolia play a crucial role in navigating the dynamic landscape of the country’s growing medical device market. With increasing healthcare expenditure and a rising demand for services due to demographic shifts and the prevalence of chronic diseases, business leaders must strategize to meet these evolving needs. Additionally, technological advancements drive the demand for modern medical equipment, prompting business leaders to ensure access to cutting-edge technologies. Through proactive leadership and strategic initiatives, business leaders in Mongolia are poised to capitalize on the opportunities presented by the burgeoning healthcare sector.
M Baterdene is a seasoned professional with a strong background in biomedical engineering, having graduated from the Mongolian University of Science and Technology with both a Bachelor’s and Master’s degree in the field and MBA of University of Finance and Economy. With over two decades of experience in the industry, she honed her skills while working at the Mongolian Health Group, particularly excelling in the import and sales operations of medical equipment divisions.
Feeling the need for new challenges after a decade in their previous role, Baterdene embarked on a journey to study abroad, but when this plan fell through, they decided to channel their expertise into entrepreneurship.
Biomed Trade
Biomed Trade has emerged as a pivotal player in Mongolia’s medical equipment sector, specializing in intensive care and surgical equipment. Partnering exclusively with Mindray Biomedical Electronics company and Masimo, a renowned global leader, Biomed Trade ensures access to top-tier products known for superior quality and reasonable pricing.
In the challenging landscape of Mongolia’s burgeoning medical equipment market, Baterdene’s entrepreneurial journey is marked by resilience and strategic foresight. Facing obstacles such as financing constraints and fierce market competition, she team navigated these hurdles with determination.
With Mindray’s longstanding presence in the Mongolian market, the firm’s equipment has garnered trust among healthcare professionals nationwide. Biomed Trade’s commitment to excellence extends beyond mere distribution, the company assumes full responsibility for sales, warranty, service, and training, offering comprehensive support to customers. “Our approach includes regular training sessions for medical staff, ensuring optimal utilization of equipment even amidst personnel transitions.
By maintaining open lines of communication with both manufacturers and customers, we foster a culture of continuous improvement and responsiveness. As a trusted partner to Mindray and a cornerstone of Mongolia’s healthcare infrastructure, we are dedicated to advancing medical technology and enhancing patient care nationwide,” asserts Baterdene.
Efficient Logistics Coordination
Biomed Trade distinguishes itself through meticulous inventory management, ensuring swift delivery of products upon customer orders. By maintaining optimal stock levels and strategically locating facilities in the city center, the company facilitates prompt and efficient distribution. Collaborating with both local and international logistics partners, the company overcomes the logistical challenges posed by Mongolia’s vast geography, reaching customers in all 21 provinces. Moreover, Biomed Trade prioritizes customer satisfaction by providing comprehensive training and demonstrations on equipment usage, catering to the specific needs of medical professionals.
Through regular training sessions for doctors, nurses, and engineers, the company ensures proficiency in equipment operation and maintenance. “Central to our customer-centric approach is a robust warranty and maintenance system, facilitated by an ERP system. This system enables maintenance scheduling and alerts for warranty expiration, ensuring uninterrupted equipment functionality,” adds Baterdene.
Employee Motivation Strategies
M Baterdene places a strong emphasis on fostering a positive company culture and team dynamics to motivate the workforce. She prioritizes creating an environment where employees are drawn to the camaraderie and values of the company rather than solely focusing on salary. Offering flexible working hours and remote work options, M Baterdene ensures that employees have a conducive work-life balance. “I ensure timely salary payments, offer continuous learning opportunities, and maintain a bonus system benefiting all employees. Additionally, I prioritize empathy and support, actively engaging with my team to address personal and family challenges,” informs Baterdene.
Revolutionizing Healthcare Infrastructure
Under the visionary leadership of Baterdene, Biomed Trade is spearheading a transformative approach to healthcare equipment provision. The company’s ethos centers on client consultation, ensuring that equipment selections are meticulously tailored to meet the unique needs and circumstances of each hospital. Emphasizing professional training, Biomed Trade equips healthcare professionals with the skills and knowledge necessary to maximize the utility of medical equipment, encompassing both technical proficiency and procedural expertise.
A culture of continuous feedback fosters innovation and knowledge sharing, with input from customers, manufacturers, and specialists driving ongoing improvements in product offerings and service delivery. Biomed Trade’s commitment extends to providing free maintenance services and comprehensive on-site training, particularly crucial in remote regions where access to expertise may be limited. Furthermore, the introduction of calibration services emphasizes Biomed Trade’s dedication to ensuring the accuracy and reliability of medical equipment, thus safeguarding patient health. Through forward-thinking initiatives and innovative solutions, Biomed Trade is revolutionizing healthcare infrastructure and elevating patient outcomes throughout Mongolia.
Myatav Baterdene, CEO
M Baterdene, a distinguished biomedical engineering professional, holds both Bachelor’s and Master’s degrees from the Mongolian University of Science and Technology and MBA of University Finance and Economy. Currently serving as President of the Mongolian Society of Biomedical Engineering, she has been instrumental in advancing the field locally and globally. With prior roles including General Secretary and Foreign Relations Officer, M Baterdene’s leadership extends to international platforms such as the International Federation of Medical and Biological Engineers and the Asia Pacific Working Group.
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