Saudi Arabia’s oil industry has always been an eminent force in the growth of the country’s economy. Looking at the immense development of the country, the government has geared up to diversify its economy, therefore branching out more into non-oil trade from the primary dependence on oil.
In this endeavour to foster all-around economic growth, the government has significantly boosted the FMCG sector in Saudi Arabia with the tourism, health, and recreation market. However, the FMCG sector in KSA is a highly competitive landscape, recording a 15-20 percent growth over the past five to six years.
However, widespread market penetration in a competitive FMCG space means developing a robust distribution chain to yield product availability and mitigate price imparity, which is still considered a major concern in the FMCG industry in KSA. Nahla Al Wadi Trading takes care of such concerns across Eastern Region with a wide range of food & beverages and packaging material distribution services that enables business value for the customers by providing them with quality consumer goods in large volumes cost-effectively.
Nahla is a wholesale & distribution establishment in the Middle East with expertise in frozen food & beverages. With over 5000 products under one roof, a sizeable showroom in Dammam, and a warehouse in Qatif the company holds more than 30 percent market share in wholesales in Eastern Region. The state-of-art warehousing facilities are deployed to keep up with hygienic practices and on-time delivery.
Nahla’s adaptability towards the latest technological advancements in order to cater to consumer needs of any size in a timely fashion helps them build trustworthy relationships with the stakeholders and the clients. The FMCG distribution company is committed to ethical business practices complying with the SFDA quality and safety standards.
Array of Services
Nahla laid its foundation stone in 2003 in Dammam as a comprehensive wholesale and distribution company for FMCG products. The diversified product portfolio is segmented into food & beverages and non-food & packing materials. As Nahla provides an umbrella distribution solution for FMCG products they ensure that all the kinds of goods they offer are available in their showroom in order to sustain uninterrupted availability of products.
Based on the needs of the consumers they divided their services into three sections - Groceries & small or medium supermarkets, small food joints with juice & burger, and catering & fine dining restaurants. Keeping the unique requirement of each of these sections in mind, Nahla has the capacity to deliver all items with maximum SKU and has designed technically evolved storage spaces. They offer more than 3000 food items while having specialized in frozen food & beverages. The showroom and warehouses are equipped with technologically upgraded freezers.
As Nahla provides an umbrella distribution solution for FMCG products they ensure that all the kinds of goods they offer are available in their showroom in order to sustain uninterrupted availability of products
Dairy products, chocolates, frozen meat, vegetables, soft drinks, juices, and energy drinks are among the plethora of consumable items Nahla offers. The non-food segment has detergent, sanitizers, computer bags, plastic & paper products, and other packaging materials. Nahla’s workforce is as diverse as its offerings that look into the procurement of the products, sales, packaging design, and distribution operations with over 600+ employees and 50 distribution vehicles. Nahla tirelessly works towards its betterment. In order to offer their services in more efficient ways, they seek proficient individuals with experience and expertise in their field of profession.
Alimon VA, GM at Nahla states, “We strive to keep a steady growth sans the urgency to immediately expand our business right after the inception. The key is to ensure success in every step we took towards the growth of our organization which started out with a second-hand delivery van and then a small single-shutter outlet. Throughout the process of expansion, we conducted in-depth market research to understand its competitive nature, consumer preferences, and purchasing behaviour with the goal to serve the customers with competence. Our team of hardworking and versatile talents helped us achieve this distinct position in the international market today”.
Future Undertakings
Nahla envisions being a leading distribution name in the FMCG industry that speaks of sustainable growth in the time to come. Adopting the latest technological innovation in their services motivates them towards continual improvement with innovative warehousing and distribution facilities. Their current aim is to diversify their business as they already started venturing into various industries such as travel, tourism, and IT. "The IT sector has already gained momentum in KSA and with supporting governmental policies, we foresee the industry's potential for future business prospects. We have marked our footprint in Riyadh, Abha, and Jeddah. So, we are looking to expand the business to GCC countries like Qatar and Bahrain along with an already established presence in India, Oman, and UAE”, Alimon VA concludes.
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