From 2022 to 2030, the worldwide beauty and personal care products market is predicted to develop at a compound annual growth rate (CAGR) of 7.7 percent. The increased sensitivity of customers about their appearance is one of the key elements driving market expansion. Skin care, color cosmetics, and hair care are among the beauty and personal care goods that millennial are using on a daily basis. The emergence of cosmetics including natural, non-toxic, and organic components has also aided market expansion.
Keeping a basic concept centered on 'one ingredient', ONE THING is a brand that has gained a lot of attention, beginning in Asia and spreading throughout the world. The company has been manufacturing high-quality cosmetics, using formulations that utilize 100 percent pure plant-based extracts and components sourced locally in Korea.
ONE THING activities are simplified with three constant values: manufacturing high quality products, thorough quality control, and genuine consumer-oriented marketing. ONE THING was founded in 2019 with a focus on the efficacy of natural components, as modern skincare cosmetics contain excessive amounts of chemical additives that are harmful to the skin.
To address the issue of needless substances that provide little value to the skin, ONE THING is committed to assuring the quality of natural raw materials and maximizing their qualities through the portfolio of its products. “In order to produce high-quality products, our employees from the head office regularly visit manufacturing sites to control raw materials, manage facilities and the environment. In particular, in the case of ex¬tracts that use various materials, we constantly check the country of origin and carry out tests for the detection
of hazardous substances to ensure the high quality and consistency of the materials used", says Bae Woo Joo, Co-Founder & CEO at ONE THING. “Furthermore, we attempt to meet quality requirements by thoroughly inspecting logistics/ delivery circumstances against our own quality control table, allowing products to be stored in an optimal environment before being delivered to clients", he adds.
Creating a Sustainable Ecosystem
ONE THING is an ethical beauty brand that cares about the environment. The majority of the products are vegan, and only items that have been confirmed safe through skin irritation tests are shipped to clients. Furthermore, ONE THING actively engages in the usage of eco-friendly packaging by utilizing natural substances that have not been tested on animals, as well as FSC-certified paper and biodegradable labels, with sustainability in mind. Formerly, the brand was started with a clear vision of devising best-in-class personal care products. Today, the brand has received the needed recognition due to the competency it brings to the table and has grown rapidly in global markets such as Japan and Southeast Asia, establishing itself as a representative K-beauty brand.
A Noteworthy Journey
“I've always enjoyed interacting with others. I created my first brand in 2009 and have been building my brands ever since. So far, I've launched three brands, including ONE THING. My initial brand was a street wear label. I've always enjoyed street dancing, music, and art, so after working for a fashion firm for a while, I quit and started my own fashion label centered on street culture. My second venture is a pet brand. I founded this company with the intention of creating accessories and housing for my beloved dogs, which I raise at home. My third brand is ONE THING which was inspired by my wife's difficulties in selecting cosmetics for delicate skin", highlights Bae Woo Joo.
One thing was founded in 2019 with a focus on the efficacy of natural components, as modern skincare cosmetics contain excessive amounts of chemical additives that are harmful to the skin
Going forward, ONE THING would be expanding sales by entering new markets such as the United States, China, and India. In the near future, ONE THING intends to launch a new functional skincare line. ONE THING will continue to disrupt the skincare business and comprehensively develop skin-friendly products.
Bae Woo Joo, Co-Founder & CEO
Bae Woo Joo, Co-Founder & CEO at ONE THING is a successful leader who has been instrumental in driving the organization’s growth bandwagon. He is a celebrated entrepreneur who has developed strong leadership attributes to inspire the organization as a whole
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