“The only way to discover the limits of the possible is to go beyond them into the impossible” - Arthur C. Clarke. Successful brands in today’s quickly changing industry need to be flexible and take advantage of innovative technologies. Companies that don’t innovate run the risk of becoming out of style, but those that push the envelope and question the current quo succeed.
Pico Group excels in Total Brand Activation through a strategic blend of creativity, community, content, and data. Leveraging digital and interactive tools like AI, Web3, VR, AR, and gamification, the firm enhances consumer engagement across platforms.
With a relentless commitment to surpassing client expectations, Pico Group crafts compelling Integrated Brand Experience that resonate with contemporary audiences. The firm’s strong market presence and adept integration of digital, technological, and data services elevate its event offerings to new heights in the realm of brand experience.
Pico Group can create compelling cross-platform campaigns with Content, Community, Creative, and Data as the cornerstones of the Integrated Brand Experience skills. Campaigns like this improve participation and boost clients’ return on investment. A single AI-integrated IT system, investments in diversity and talent, and improved operational efficiency and service offerings all support Pico Group’s Total Brand Activation capabilities.
Advanced Integration for Immersive Engagement
Pico Group seamlessly integrates experience design, digital enablement, and brand engagement through innovative technology and robust internal procedures. By implementing digital transformation strategies for clients and internal operations, they enhance audience engagement and operational efficiencies. The constant integration of modern technologies into Pico Group’s tailored solutions ensures superior client outcomes and user experiences.
The company’s commitment to ongoing training initiatives ensures a skilled workforce capable of addressing contemporary challenges. At the core of their digital transformation is the PowerONE Unified IT system, leveraging sophisticated automation and comprehensive data analytics to streamline processes and enhance capabilities in customer relationship management and client retention.
Measuring Brand Activation Success
Lawrence states, “Measuring the impact and efficacy of our brand activations is essential to ensure we provide outstanding value to our clients. I use state-of-the-art technology, such as ExQTM Experience Analytics, a potent AI tool, to optimize audience experiences and boost ROE and ROI through data-driven decision-making in the MICE and traditional retail sectors. With the help of this connection, we can ensure that our brand activations have a significant and measurable effect by enabling targeted marketing post-event.”
Driving Enhanced Audience Engagement
Pico Group has included state-of-the-art digital technologies in its brand activation plans to improve audience contact and engagement in the current digital environment. One noteworthy invention is Pico Virtuosity, an agile end-to-end virtual event solution that builds safe, immersive worlds on a range of platforms. Clients and users alike have expressed satisfaction with this platform’s capacity to provide meaningful online experiences that are in accordance with corporate goals.
Pico’s Super Bowl Activation ‘The Big Game Came to Us’ in the US
Pico Group explores gamification and NFTs to improve audience engagement, particularly among digitally fluent demographics. The launch of YAOLAND, a Web3 platform developed by subsidiary Shanghai Pixels Information Technology is an example of this innovative technology. YAOLAND offers a cost-effective, immersive metaverse platform where users can interact through personalized avatars, participate in gamified activities, and engage with brands in real time. This platform offers marketers a fresh approach to reaching people throughout the world. It also facilitates real-time communication and seamless compatibility across devices.
Pico Group can withstand market shifts because it consistently invests in technology & fosters innovation & creativity
Balancing Global Consistency with Local Relevance
“At Pico Group, we use our wide range of global network and in-depth local knowledge to create customized brand activations, while preserving a consistent brand message, that resonate with diverse regional markets and cultural contexts. Utilizing the strengths of our 40+ offices worldwide, our operating units, and our subsidiaries, we ensure that we understand local preferences, cultural quirks, and market dynamics. We invest in our local offices, giving them the resources and talents they need to successfully meet the regional needs. Through the integration of global best practices with local insights, we guarantee that our brand activations surpass client expectations and foster meaningful connections with audiences worldwide,” concludes Lawrence.
Lawrence Chia, Chairman, Pico Group
Lawrence Chia has worked in the exhibition and event industry for four decades and has been Chairman of the Group since 1994. He is a graduate of The University of Tennessee, having majored in Finance, and received The University of Tennessee Outstanding International Alumni Award in 2016. In 2006, he received the International Executive in Sport and Entertainment Award from the University of South Carolina. He is currently Chairman of the Singapore Chamber of Commerce (Hong Kong).
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